Finding Aids

The American Meat Institute (AMI) is a large trade organization for the meat and poultry industry. Founded in 1906 as the American Meat Packers Association in Chicago. During World War II, the AMI stressed the importance of a balance diet in order to keep both civilians and servicemembers strong and healthy. The AMI produced many posters to promote their efforts. This poster shows categories of food along with how many servings is recommended daily.

Arnold M. Kneitel (1923-2012) worked in the Film Department of E.I. du Pont de Nemours & Company, specializing in marketing research for Mylar polyester film. His papers are related to his career he preserved at home and include ephemera relating to the marketing of Mylar and papers on office management information systems and the early years of word processing, among other items.

Batten, Barton, Durstine & Osborn Inc. (BBDO) is a worldwide advertising agency network headquartered in New York City. The company began in 1891 as the George Batten Company. In 1928, it merged with Barton, Durstine & Osborn. With locations in eighty-one countries, including Australia, Brazil, Canada, China, Egypt, Germany, India, Mexico, New Zealand, Russia, Spain, UAE, and seven in the United States, BBDO is among the world’s most awarded advertising agencies. The records cover the entire span of BBDO’s existence, beginning with the George Batten Company in 1891. The collection includes advertisement tear sheets, films, ledgers, marketing reports, personnel files, photographs, press coverage, publications, research reports, slides, and speeches.

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. The record consists of a thirteen-page transcript of a taped interview of DeMirjian conducted by then-director of the Hagley Museum and Library Glenn Porter. In his reminiscences, DeMirjian recounts his training and career history, plus some observations on his mode of work.

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. Accompanied by creative marketing with the assistance of DeMirjian and his team, DuPont launched the largest advertising and promotion campaign in the history of the carpeting industry. This collection consists of materials related to the marketing and success of DuPont STAINMASTER® carpet fiber.

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. Records are primarily related to the marketing success and issues realted to Corian, DuPont Car Care products, Zerex, as well as Duco and Lucite paints.

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. This collection consists of texts of two speeches given by DeMirjian on package design at National Packaging Week in 1975 and 1976.

The Maytag Corporation manufactures home appliances, most well known for its washing machines, also produces dryers, dishwashers, cooktops, refrigerators, and ranges. Claire G. Ely (1905-2004) was an employee of the Maytag company for forty one years. He worked for the Kansas City Branch and then was transferred to Newton, Iowa upon his promotion in 1952 to Manager of Product and Market Planning, eventually becoming Vice President of Marketing. This collection consists of materials collected or created by Clare G. Ely and includes biographical information about the Maytag family, historical information about the Maytag company, and documents the career of Ely from Branch Manager to Vice President. The collection includes press releases, newsletters, bulletins, newspaper clippings, correspondence, reports, pamphlets, photographs, and certificates.

Daniel Rochford (1900-1989) spent the bulk of his career as a publicist in the Employee Relations Department of the Standard Oil Company. Before joining Standard Oil in 1944, he worked a series of jobs trying to utilize his skills in publicity and public relations throughout the 1930s and early 1940s. Rochford's papers are a mix of business and personal items, assembled over the course of his varied career.

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont company. The company was established in 1802 for the production of black powder. This collection includes publicity photographs from the DuPont Company, many relating to nylon and its uses in World War II. Other subjects include company executives, employees, and stock holders; various factories and facilities; general World War II production awards; high explosives workers; and hunting.

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The DuPont Corporate Plans Department is primarily responsible for coordinating all of the company’s strategic business planning activities. The records of DuPont Corporate Plans are fragmentary in nature and document only a small segment of the department’s responsibilities. These records are arranged into two series: Multi-client reports and Silverstone tracking study. The bulk of the material is contained in Series I and consists of multi-client reports, which are marketing studies prepared by outside consulting firms.

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The External Affairs Department of the DuPont Company was created on January 1, 1986 by the merger of the Marketing Communications and Public Affairs departments. The records of DuPont External Affairs are divided into two series that reflect the department's principal functions--advertising and public affairs. A large portion of the collection consists of retail sales profiles and trend reports that include background information, research proposals, cost estimates, survey questionnaires, and related correspondence.

E.I. du Pont de Nemours & Company is a chemical company commonly known as the DuPont Company. DuPont introduced its first reverse osmosis permeators for water desalination in 1969 under the trade name "Permasep" as a result of its contusion research in polymer chemistry and synthetic fibers. The collection documents the manufacture and operational use of the Permasep® product line. The collection consists of photographs, slides, videocassettes, and marketing materials that document the DuPont Company's involvement in the Permasep® product line. The bulk of the collection are slides of desalination plant views, including interior and exterior views. This collection includes slide presentations, brochures, and videocassettes promoting Permasep®. Researchers interested in industrial reverse osmosis systems may find this collection useful.

E.I. du Pont de Nemours & Company is a chemical company commonly known as the DuPont Company. DuPont introduced its first reverse osmosis permeators for water desalination in 1969 under the trade name "Permasep" as a result of its contusion research in polymer chemistry and synthetic fibers. This collection documents the marketing and patenting efforts of DuPont on behalf of their Permasep® product line.

The DuPont Theatre, originally called The Playhouse, presents professional theatrical productions from Broadway and other notable venues in downtown Wilmington, Delaware since 1913. The Playhouse was the concept of three top executives of E.I. du Pont de Nemours & Company (DuPont Company) who realized that Wilmington needed a facility for cultural as well as business purposes. The DuPont Theatre records consist primarily of public relations and advertising materials related to the theater's operation. As such, they present a sequence of changing tastes in popular entertainment in a medium-sized American city.

Edwin R. Manchester (1885-1954) was editor of DuPont Magazine for thirty years from December 1920 until his retirement in 1950. He joined the DuPont Company in 1918 on a special World War I assignment and became associate editor of DuPont Magazine in August 1919. Manchester's papers provide an indication of the role company magazines played in the advertising strategy of large companies in the first half of the twentieth century. The small collection primarily comprises office files from Manchester's decades as editor of DuPont Magazine within the Advertising Department, although there are a few publications from the Tippecanoe Securities Company, for which Manchester worked prior to joining DuPont.

E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. It was established in 1802 and began by manufacturing gunpowder, later moving into chemical compounds. At the beginning of the twentieth century, DuPont had the need for more advertising as the company began expanding its product line beyond gunpowders and explosives. Between 1907 and 1909, an Advertising Division was formed within the Sales Department; a separate Advertising Department was established in 1921. This collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole.

Electronic Data Systems (EDS) was an American multinational information technology equipment and services company headquartered in Plano, Texas. It was founded in 1962 by Ross Perot (1930-2019). This small collection consists of employee newsletters and sales and marketing bulletins from EDS dating from the late 1980s through 1998.

Ernest Dichter (1907-1991) was one of the pioneers in consumer motivational research. He started his own consulting business in 1946. It was incorporated in New York as the Institute for Research in Mass Motivations, Inc. in 1952 and renamed the Institute for Motivational Research, Inc. in 1955. This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes.

Harry J. Haon II (1901-1989) and his son Harry J. Haon III (1934-2013) were chemists and lifetime employees of E.I. du Pont de Nemours & Company, and both came to specialize in sales and marketing. The Harry J. Haon family papers are a collection of correspondence, meeting notes/minutes, drawings/maps, journal articles, DuPont publications, papers expressing once classified information about DuPont products, as well as teaching materials for employees who were novice marketing managers, sales personnel and employees in leadership positions. The collection is composed of two series consisting of the papers of Harry J. Haon, II and Harry J. Haon, III. The careers in DuPont of both Haons are well documented.

Hologic, Inc. is a developer and manufacturer of medical x-ray imaging instruments with a primary focus on mammography and women's health. The company was founded in 1985 by S. David Ellenbogen (1938-2001) and Jay A. Stein (1942-) in Bedford, Massachusetts. Researchers can expect to find print and digital materials, including medical journal articles, marketing brochures, presentations from sales and marketing meetings, digital photographs of doctors' offices with mammography equipment, price books, Radiological Society of North America annual conventions preparation materials, and pictures and slideshows from company retreats. The finding aid is arranged into four series: Hologic, Inc. company and people, Marketing files, Conferences and sales meetings files, and Articles.

Hotel du Pont is a historic hotel located in Wilmington, Delaware that opened in 1913. The Hotel du Pont Company was organized on July 2, 1912, for the purpose of operating a hotel within the Du Pont Building in downtown Wilmington. The Hotel du Pont historical files were collected to assist in the preparation of an Arcadia book by Joanna L. Arat, which was issued to mark the 100th anniversary of the hotel, and include administrative records, marketing and sales information, food services and material related to other special events.

Hotel du Pont is a historic hotel located in Wilmington, Delaware that opened in 1913. This collection of Hotel du Pont materials represents publicity materials covering the renovations within the hotel and some of the more special events held there primarily dating from 1980 to 1992.

Hughes Helicopters was a manufacturer of civilian and military helicopters. The company was founded in 1947 as a unit of the Hughes Aircraft Co., an aerospace and defense contractor established by Howard Hughes (1905-1976) in 1934. This small collection consists primarily of article reprints that publicize Hughes Helicopters and trade literature for some of the company's competitors before entering the market.

Joseph M. Rule (1922-2017) was a chemist and industrial marketing analyst in the Marketing Research Division of the Development Department at the DuPont Company. Later he became senior community affairs consultant in the Public Affairs Department. This small collection consists of materials from Rule's work for the Marketing Research Department. The materials include market research reports, DuPont Elastomers architectural files, and advertisements.

Joseph W. Lynch was a textile chemist at the DuPont Company from 1954 to 1994. Lynch's papers document his forty-year career at DuPont. Some company records in Lynch's possession antedate his employment, while others describe his job searches from 1952 to 1954. The bulk of the records deal with customer relations, including identifying and resolving problems concerning DuPont's textile fiber products and providing technical assistance to customers.

Lippincott & Margulies, Inc., and its successor Lippincott Mercer is a major international design consultancy specializing in corporate identity, image, and marketing. The records consist of a set of the company's magazine, Design Sense.

MCI Communications Corporation (MCI) was a large telecommunications company. It was organized in October 1963 in Joliet, Illinois, by John D. (Jack) Goeken (1930-2010), as Microwave Communications, Inc. Goeken and his partners were planning to provide point-to-point private line microwave communications between Chicago and St. Louis to small businesses. This large collection documents the activities of the MCI Communications Corporation and its subsidiaries as well as the development of a competitive telecommunications industry in the United States and worldwide. The materials focus on MCI corporate life, public relations, technical operations, and sales and marketing activities. A vast amount of videotapes makes up a significant portion of the MCI collection, however, there are also photographs, slides, digital files, and audio cassette tapes.

This collection consists of five publicity photographs from the motion picture Stars and Stripes Forever. It was produced by 20th Century Fox and released in 1952. It tells the story of John Philip Sousa, portrayed by Clifton Webb.

RCA Victor was an American electronics company. Nicholas F. Pensiero (1918-2003) worked for RCA's Marketing Division. This collection contains sixteen photographs in which Gladys McHugh is the model posed using RCA Victor appliances. The remainder of the photos are candids, some taken inside or near RCA offices.

Nicholas F. Pensiero (1918-2003) worked in the Marketing Division of the Radio Corporation of America (RCA), a leading American electronics company. The papers comprise a portion of Pensiero’s files retained by him after retirement in 1984. They include a variety of pieces relating to the history of RCA and its predecessor, the Victor Talking Machine Company. There are memoirs (copies) of two RCA engineers, an advertising scrapbook dating from 1938 to 1942, and a set of dust jackets for 78rpm records dating from 1912 to 1938.

Northwest Airlines was a major commercial airline in the United States from 1926 to 2010. From 1947 until 1986, the airline was known as Northwest Orient Airlines. This small collection consists of a publicity kit for the Lockheed Super Constellation airplane. It contains several booklets and brochures about the airline's new aircraft, routes, and services. Materials date from around 1955.

N.W. Ayer & Son, Inc. lays claim to being the first and oldest advertising agency in the United States. Established in Philadelphia by Francis Ayer (1848-1923) in 1869. The Kellett Aircraft Corporation was a manufacturer of airplanes, specifically autogiros, helicopters, and aircraft for the U.S. military. This item is a thin booklet style scrapbook containing newspaper articles about a publicity stunt where a golfer flew a Kellet autogiro to each hole on the golf course at Locust Grove Country Club in Westfield, New Jersey. The demonstration was arranged by N.W. Ayer & Son to promote the Kellet autogiros. All of the articles include a photograph image.

Over half the mushrooms in the United States are grown in and around the town of Kennett Square, Pennsylvania, which proudly calls itself the mushroom capital of the world. This oral history collection brings together interviews with individuals whose experiences capture the many different kinds of work and knowledge involved in mushroom cultivation, harvesting, packing, distribution, and marketing, and how those processes have changed over time.

The Philadelphia Phillies are an American professional baseball team based in Philadelphia, Pennsylvania, where they compete in the National League. The team was founded in 1883 by Alfred J. Reach (1840-1928), who purchased the Worcester, Massachusetts, professional baseball club and moved it to Philadelphia. The records of the Philadelphia National League Club document the Philadelphia Phillies professional baseball organization, and includes various papers and records from the National League and Major League Baseball in general, primarily dating from the 1950s through the 1970s.

The Provident Mutual Life Insurance Company was organized by a group of Philadelphia Quakers in 1865, and by World War I it had become one of the largest life insurance companies in the country with a strong presence in the New York and Boston markets. The records of the Provident Mutual Insurance Company of Philadelphia are a collection of fragments assembled by the Advertising Department in connection with the company's centennial history.

Raymond Loewy (1893–1986) was one of the most well know industrial designers during the middle decades of the twentieth century. This collections consist of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department.

Radio Corporation of America (RCA) was a leading manufacturer and vendor of radios, phonographs, televisions, and a wide array of consumer and military electronics products. It was incorporated in Delaware on October 17, 1919, and changed its name to RCA Corporation on May 9, 1969. This small collection consists of materials produced by RCA's Marketing Research Department, including an inventory of equipment at television stations nationwide. There are images, primarily from the National Association of Broadcasters (NAB), showing products, booths, and people. The collection also consists of product literature obtained at NAB events. Most of the materials date to the 1970s.

Sally Rand (1904-1979) was a burlesque dancer, most well-known for her performances of the "bubble dance" and the "fan dance." This item is a publicity photograph showing Sally Rand and her fans.

Simon Bolivar Camacho (1859-1906) was a traveling sales representative for the American Bank Note Company, a dominant American producer of bank notes, stock and bond certificates and similar commercial paper. The collection includes his diaries between 1892 and 1904, mostly relating to business travels in Latin America, but also containing information on daily events in the New York City area, news of the day, and domestic, personal and religious reflections.

The Sperry Corporation was an electronics company and the UNIVAC Division manufactured the first commercial digital computer. The Sperry UNIVAC division has its origins in the Eckert-Mauchly Computer Corporation (EMCC), founded in 1946 by J. Presper Eckert (1919-1995) and John W. Mauchly (1907-1980), the developers of ENIAC, the first electronic digital computer. This collection consists of the administrative, financial, marketing, personnel, and legal records of Sperry UNIVAC and its predecessor companies. Also included are manuals, reports, and publications on hardware and software developed by Sperry UNIVAC; task force reports and studies for developing new products; printed materials from the Systems Programming Library Service; and biographical and historical data.

The Gallery at Market East is a shopping gallery in Philadelphia. This collection consists of a publicity packet produced to promote The Gallery at Market Street East. The packet includes two renderings of the Gallery area, and four brochures which contains a map, statistical information about the area, and press releases about stores.

Commonly referred to as simply "Seagram" or "Seagram's," the Seagram Company, Ltd. was for a time the largest producer and distributor of distilled spirits in the world. The records of Seagram and its subsidiaries trace the company's transformation from a small business run by Samuel Bronfman to a diversified multi-national corporation.