Skip to main content

Charles H. DeMirjian speeches

1975 October 28 1976 October 27
 Collection
Identifier: 2481

Abstract

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. This collection consists of texts of two speeches given by DeMirjian on package design at National Packaging Week in 1975 and 1976.

Dates

  • 1975 October 28
  • 1976 October 27

Creator

Extent

2 item(s)

Physical Description

2 items in carton.

Biographical Note

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. He attended a fine arts school in Philadelphia that is now part of the University of the Arts, followed by studies at the Charles Morris Price School of Advertising and Journalism that was housed in the Poor Richard Club. He was employed, from approximately 1951 to 1954, as sales promotion manager of the Sun Ray Drug Company, then the largest drug store chain in Philadelphia.

Seeking a job with greater design responsibility, DeMirjian joined the Fabrics & Finishes Department of E.I. du Pont de Nemours & Company in July 1954, at a time when DuPont was placing greater emphasis on marketing to the consumer. In that role, DeMirjian worked primarily with the marketing of Duco® and Lucite® paint products. A new Consumer Products Division was formed within the department in 1963, and DeMirjian became manager of packaging design. He was primarily a manager of designers, helping to establish design parameters and making the final selections from work submitted by subordinates and subcontractors. DeMirjian supervised an integrated approach that combined marketing research, advertising, and package design.

DeMirjian began working with the Corian® line in the early 1980s and helped turn what had been a profit-losing business into a profit-making one through the enlistment of proper advertising and merchandising. Launched in 1967, Corian is a widely used non-porous solid surface material that is stain resistant, repairable, and even recyclable. It is largely used in bathroom and kitchen applications as countertops. Offered in a wide variety of colors, Corian can also be formed into any shape, making it a popular medium for use by designers.

Scope and Contents

This collection consists of texts of two speeches given by DeMirjian on package design at National Packaging Week in 1975 and 1976.

One is a paper delievered at the National Packaging Week Assembly, Americana Hotel, New York, on October 28, 1975. The second is titled, "The Package is the Message," and was the keynote speech at National Packaging Week, session H, on October 27, 1976.

Access Restrictions

This collection is open for research.

Language of Materials

English


Additional Information

Related Names

Creator

Finding Aid & Administrative Information

Title:
Charles H. DeMirjian speeches
Status:
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Revision Statements

  • 2020: Laurie Sather

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400