Charles H. DeMirjian speeches
Creation: 1975 October 28 Creation: 1976 October 27Abstract
Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. This collection consists of texts of two speeches given by DeMirjian on package design at National Packaging Week in 1975 and 1976.
Dates
- Creation: 1975 October 28
- Creation: 1976 October 27
Creator
- DeMirjian, Charles H., 1925-2021 (Person)
Extent
2 item(s)
Physical Description
2 items in carton.
Biographical Note
Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. He attended a fine arts school in Philadelphia that is now part of the University of the Arts, followed by studies at the Charles Morris Price School of Advertising and Journalism that was housed in the Poor Richard Club. He was employed, from approximately 1951 to 1954, as sales promotion manager of the Sun Ray Drug Company, then the largest drug store chain in Philadelphia.
Seeking a job with greater design responsibility, DeMirjian joined the Fabrics & Finishes Department of E.I. du Pont de Nemours & Company in July 1954, at a time when DuPont was placing greater emphasis on marketing to the consumer. In that role, DeMirjian worked primarily with the marketing of Duco® and Lucite® paint products. A new Consumer Products Division was formed within the department in 1963, and DeMirjian became manager of packaging design. He was primarily a manager of designers, helping to establish design parameters and making the final selections from work submitted by subordinates and subcontractors. DeMirjian supervised an integrated approach that combined marketing research, advertising, and package design.
DeMirjian began working with the Corian® line in the early 1980s and helped turn what had been a profit-losing business into a profit-making one through the enlistment of proper advertising and merchandising. Launched in 1967, Corian is a widely used non-porous solid surface material that is stain resistant, repairable, and even recyclable. It is largely used in bathroom and kitchen applications as countertops. Offered in a wide variety of colors, Corian can also be formed into any shape, making it a popular medium for use by designers.
Scope and Contents
This collection consists of texts of two speeches given by DeMirjian on package design at National Packaging Week in 1975 and 1976.
One is a paper delievered at the National Packaging Week Assembly, Americana Hotel, New York, on October 28, 1975. The second is titled, "The Package is the Message," and was the keynote speech at National Packaging Week, session H, on October 27, 1976.
Access Restrictions
This collection is open for research.
Language of Materials
English
Subjects
Finding Aid & Administrative Information
- Title:
- Charles H. DeMirjian speeches
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Revision Statements
- 2020: Laurie Sather
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository