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Marketing

 Subject
Subject Source: Library of Congress Subject Headings

Found in 33 Collections and/or Records:

American Meat Institute, "Eat the Right Foods" poster

 Collection
Accession: 2015-298
Abstract:

The American Meat Institute (AMI) is a large trade organization for the meat and poultry industry. Founded in 1906 as the American Meat Packers Association in Chicago. During World War II, the AMI stressed the importance of a balance diet in order to keep both civilians and servicemembers strong and healthy. The AMI produced many posters to promote their efforts. This poster shows categories of food along with how many servings is recommended daily.

Dates: circa 1942

Arnold M. Kneitel papers

 Collection
Accession: 2675
Abstract:

Arnold M. Kneitel (1923-2012) worked in the Film Department of E.I. du Pont de Nemours & Company, specializing in marketing research for Mylar polyester film. His papers are related to his career he preserved at home and include ephemera relating to the marketing of Mylar and papers on office management information systems and the early years of word processing, among other items.

Dates: 1947-1981

Charles DeMirjian oral history interview transcript

 Collection
Accession: 2269
Abstract:

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. The record consists of a thirteen-page transcript of a taped interview of DeMirjian conducted by then-director of the Hagley Museum and Library Glenn Porter. In his reminiscences, DeMirjian recounts his training and career history, plus some observations on his mode of work.

Dates: 1997 May 23

Charles H. DeMirjian collection of DuPont Company records on STAINMASTER®

 Collection
Accession: 2563
Abstract:

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. Accompanied by creative marketing with the assistance of DeMirjian and his team, DuPont launched the largest advertising and promotion campaign in the history of the carpeting industry. This collection consists of materials related to the marketing and success of DuPont STAINMASTER® carpet fiber.

Dates: 1985-1992

Charles H. DeMirjian DuPont Consumer Products Division records

 Collection
Accession: 2566
Abstract:

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. Records are primarily related to the marketing success and issues realted to Corian, DuPont Car Care products, Zerex, as well as Duco and Lucite paints.

Dates: 1956-1991

Charles H. DeMirjian speeches

 Collection
Accession: 2481
Abstract:

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. This collection consists of texts of two speeches given by DeMirjian on package design at National Packaging Week in 1975 and 1976.

Dates: 1975 October 28; 1976 October 27

Claire G. Ely collection of Maytag Corporation records

 Collection
Accession: 2014-252
Abstract:

The Maytag Corporation manufactures home appliances, most well known for its washing machines, also produces dryers, dishwashers, cooktops, refrigerators, and ranges. Claire G. Ely (1905-2004) was an employee of the Maytag company for forty one years. He worked for the Kansas City Branch and then was transferred to Newton, Iowa upon his promotion in 1952 to Manager of Product and Market Planning, eventually becoming Vice President of Marketing. This collection consists of materials collected or created by Clare G. Ely and includes biographical information about the Maytag family, historical information about the Maytag company, and documents the career of Ely from Branch Manager to Vice President. The collection includes press releases, newsletters, bulletins, newspaper clippings, correspondence, reports, pamphlets, photographs, and certificates.

Dates: 1940-1993; Majority of material found within 1947-1970

Daniel Rochford papers

 Collection
Accession: 2114
Abstract:

Daniel Rochford (1900-1989) spent the bulk of his career as a publicist in the Employee Relations Department of the Standard Oil Company. Before joining Standard Oil in 1944, he worked a series of jobs trying to utilize his skills in publicity and public relations throughout the 1930s and early 1940s. Rochford's papers are a mix of business and personal items, assembled over the course of his varied career.

Dates: 1925-1983

DuPont Company photographs

 Collection
Accession: 2006-237
Abstract:

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont company. The company was established in 1802 for the production of black powder. This collection includes publicity photographs from the DuPont Company, many relating to nylon and its uses in World War II. Other subjects include company executives, employees, and stock holders; various factories and facilities; general World War II production awards; high explosives workers; and hunting.

Dates: circa 1920-1970

DuPont Permasep Products records

 Collection
Accession: 2319
Abstract:

E.I. du Pont de Nemours & Company is a chemical company commonly known as the DuPont Company. DuPont introduced its first reverse osmosis permeators for water desalination in 1969 under the trade name "Permasep" as a result of its contusion research in polymer chemistry and synthetic fibers. This collection documents the marketing and patenting efforts of DuPont on behalf of their Permasep® product line.

Dates: 1969-2003; Majority of material found within 1970-1980

DuPont Theatre records

 Collection
Accession: 2150
Abstract:

The DuPont Theatre, originally called The Playhouse, presents professional theatrical productions from Broadway and other notable venues in downtown Wilmington, Delaware since 1913. The Playhouse was the concept of three top executives of E.I. du Pont de Nemours & Company (DuPont Company) who realized that Wilmington needed a facility for cultural as well as business purposes. The DuPont Theatre records consist primarily of public relations and advertising materials related to the theater's operation. As such, they present a sequence of changing tastes in popular entertainment in a medium-sized American city.

Dates: 1919-2001; Majority of material found within 1975-1995

Harry J. Haon family papers

 Collection
Accession: 2559
Abstract:

Harry J. Haon II (1901-1989) and his son Harry J. Haon III (1934-2013) were chemists and lifetime employees of E.I. du Pont de Nemours & Company, and both came to specialize in sales and marketing. The Harry J. Haon family papers are a collection of correspondence, meeting notes/minutes, drawings/maps, journal articles, DuPont publications, papers expressing once classified information about DuPont products, as well as teaching materials for employees who were novice marketing managers, sales personnel and employees in leadership positions. The collection is composed of two series consisting of the papers of Harry J. Haon, II and Harry J. Haon, III. The careers in DuPont of both Haons are well documented.

Dates: 1882-2000

Hotel du Pont historical files

 Collection
Accession: 2597
Abstract:

Hotel du Pont is a historic hotel located in Wilmington, Delaware that opened in 1913. The Hotel du Pont Company was organized on July 2, 1912, for the purpose of operating a hotel within the Du Pont Building in downtown Wilmington. The Hotel du Pont historical files were collected to assist in the preparation of an Arcadia book by Joanna L. Arat, which was issued to mark the 100th anniversary of the hotel, and include administrative records, marketing and sales information, food services and material related to other special events.

Dates: 1912-2011

Hotel du Pont records

 Collection
Accession: 2332
Abstract:

Hotel du Pont is a historic hotel located in Wilmington, Delaware that opened in 1913. This collection of Hotel du Pont materials represents publicity materials covering the renovations within the hotel and some of the more special events held there primarily dating from 1980 to 1992.

Dates: 1913-2002; Majority of material found within 1980-1992

Joseph W. Lynch papers

 Collection
Accession: 2580
Abstract:

Joseph W. Lynch was a textile chemist at the DuPont Company from 1954 to 1994. Lynch's papers document his forty-year career at DuPont. Some company records in Lynch's possession antedate his employment, while others describe his job searches from 1952 to 1954. The bulk of the records deal with customer relations, including identifying and resolving problems concerning DuPont's textile fiber products and providing technical assistance to customers.

Dates: 1943-1994; Majority of material found within 1954-1979

Lippincott Mercer records

 Collection
Accession: 2206
Abstract:

Lippincott & Margulies, Inc., and its successor Lippincott Mercer is a major international design consultancy specializing in corporate identity, image, and marketing. The records consist of a set of the company's magazine, Design Sense.

Dates: 1956-2004

MCI Communications Corporation photographs and audiovisual materials

 Collection
Accession: 2000-239
Abstract:

MCI Communications Corporation (MCI) was a large telecommunications company. It was organized in October 1963 in Joliet, Illinois, by John D. (Jack) Goeken (1930-2010), as Microwave Communications, Inc. Goeken and his partners were planning to provide point-to-point private line microwave communications between Chicago and St. Louis to small businesses. This large collection documents the activities of the MCI Communications Corporation and its subsidiaries as well as the development of a competitive telecommunications industry in the United States and worldwide. The materials focus on MCI corporate life, public relations, technical operations, and sales and marketing activities. A vast amount of videotapes makes up a significant portion of the MCI collection, however, there are also photographs, slides, digital files, and audio cassette tapes.

Dates: 1915-2001; Majority of material found within 1975-1997

Motion picture "Stars and Stripes Forever" film stills

 Collection
Accession: 1980-358
Abstract:

This collection consists of five publicity photographs from the motion picture Stars and Stripes Forever. It was produced by 20th Century Fox and released in 1952. It tells the story of John Philip Sousa, portrayed by Clifton Webb.

Dates: 1952

Nicholas F. Pensiero collection of RCA Victor photographs

 Collection
Accession: 1996-211
Abstract:

RCA Victor was an American electronics company. Nicholas F. Pensiero (1918-2003) worked for RCA's Marketing Division. This collection contains sixteen photographs in which Gladys McHugh is the model posed using RCA Victor appliances. The remainder of the photos are candids, some taken inside or near RCA offices.

Dates: 1935-1945

Nicholas F. Pensiero papers

 Collection
Accession: 2138
Abstract:

Nicholas F. Pensiero (1918-2003) worked in the Marketing Division of the Radio Corporation of America (RCA), a leading American electronics company. The papers comprise a portion of Pensiero’s files retained by him after retirement in 1984. They include a variety of pieces relating to the history of RCA and its predecessor, the Victor Talking Machine Company. There are memoirs (copies) of two RCA engineers, an advertising scrapbook dating from 1938 to 1942, and a set of dust jackets for 78rpm records dating from 1912 to 1938.

Dates: 1904-1984; Majority of material found within 1974-1984

N.W. Ayer and Son, Inc. flying golf publicity for the Kellett Aircraft Corporation booklet

 Collection
Accession: 2015-299
Abstract:

N.W. Ayer & Son, Inc. lays claim to being the first and oldest advertising agency in the United States. Established in Philadelphia by Francis Ayer (1848-1923) in 1869. The Kellett Aircraft Corporation was a manufacturer of airplanes, specifically autogiros, helicopters, and aircraft for the U.S. military. This item is a thin booklet style scrapbook containing newspaper articles about a publicity stunt where a golfer flew a Kellet autogiro to each hole on the golf course at Locust Grove Country Club in Westfield, New Jersey. The demonstration was arranged by N.W. Ayer & Son to promote the Kellet autogiros. All of the articles include a photograph image.

Dates: 1931

Oral history interviews on cultivated mushroom industry

 Collection
Accession: 2018-219
Abstract:

Over half the mushrooms in the United States are grown in and around the town of Kennett Square, Pennsylvania, which proudly calls itself the mushroom capital of the world. This oral history collection brings together interviews with individuals whose experiences capture the many different kinds of work and knowledge involved in mushroom cultivation, harvesting, packing, distribution, and marketing, and how those processes have changed over time.

Dates: 2018-2019

Philadelphia Phillies records

 Collection
Accession: 1752
Abstract:

The Philadelphia Phillies are an American professional baseball team based in Philadelphia, Pennsylvania, where they compete in the National League. The team was founded in 1883 by Alfred J. Reach (1840-1928), who purchased the Worcester, Massachusetts, professional baseball club and moved it to Philadelphia. The records of the Philadelphia National League Club document the Philadelphia Phillies professional baseball organization, and includes various papers and records from the National League and Major League Baseball in general, primarily dating from the 1950s through the 1970s.

Dates: 1902-1981

Promotions, sales, and external affairs

 Series
Accession: 2173-III.
Scope and Contents: Series III. Promotions, Sales and External Affairs contains eleven subseries.Subseries A. Museum, Information Centre and Library; Museum materials pertain to the collections and collections management, administration, and exhibits of the Seagram Museum. Records include the “memorabilia collection” of the Museum's archives. This material, most of which appears to have been acquired by purchase, includes eighteenth and nineteenth century laws from Canada, U.K., U.S., and France (extracted from bound books); distilling instructions, procedures and recipes; correspondence; licenses; shipping documents; and eighteenth to twentieth century ephemera. Subseries B. Philanthropy and Sponsored Events; The materials in this subseries regard the events and organizations that were formed by or benefitted from the philanthropic endeavors of Seagram or the Bronfman family. Records include press kits, correspondence, photocopied photographs, speeches, telegrams, articles, pamphlets, reports, news releases, magazines, brochures, advertising, and programs. Subseries C. Advertising; Tearsheets and proofs (some photocopies) promote Aquavit; American whiskey; beer; brandy and Cognac; Canadian whisky; coolers; gin; institutional and family advertising, which publicize a “family” of products or the company as a whole; Irish whisky; liqueurs and cordials; rum; sake; scotch; tequila; vodka; wines; and miscellaneous other alcoholic beverages. Subseries D. Marketing; This subseries contains a 1966 manual for marketing representatives of The House of Seagram, Ltd.; and a few marketing studies mostly regarding Canada. Subseries E. Miscellaneous Promotions; This subseries contains company and product promotions in the form of bartending guides, brand indexes, broadsides, calendars, coasters, commemorative stamps, gift catalogs, hospitality and recipe guides, lithographs, matchbooks, point-of-purchase displays, posters, promotional price lists, public service books, songbooks, sporting guides, tent cards, and other miscellaneous items. Subseries F. Profiles; This subseries is based on vertical files created by the Seagram Museum Archives and contains profiles of brands; companies, including Seagram, its' subsidiaries and a few competitors; Seagram personnel; and products. The brand profiles contain advertisements; correspondence; press releases; newsletters; clippings; articles; promotional materials; and other...
Dates: 1682-1996; Majority of material found within 1930-1990

Provident Mutual Life Insurance Company of Philadelphia records

 Collection
Accession: 1930
Abstract:

The Provident Mutual Life Insurance Company was organized by a group of Philadelphia Quakers in 1865, and by World War I it had become one of the largest life insurance companies in the country with a strong presence in the New York and Boston markets. The records of the Provident Mutual Insurance Company of Philadelphia are a collection of fragments assembled by the Advertising Department in connection with the company's centennial history.

Dates: 1832-1982

Publicity, circa 1930-1977

 Series
Accession: 1995-220-XI.
Scope and Contents:

The Publicity series contains images related to advertising, press, and promotions. There are headshots of musicians, celebrities, and personnel, product images, organizational and financial charts, and company images. The series is organized into ten subseries: Advertising; Artwork; Celebrities; Charts; Copy work; Exports; Logos; Personnel, Publicity & Promotional Shots; Select a Lesson; and Television publicity. The materials date from circa 1930 to 1977.

Dates: circa 1930-1977

Publicity and scrapbooks, 1933-1978

 Series
Accession: 2460-II.
Scope and Contents:

Series 2, Publicity and Scrapbooks, consists of two subseries: Subseries A includes fashion catalogs and publicity scrapbook;. Subseries B contains loose files that included clippings, advertisements, photographs, and loose scrapbook pages.

Dates: 1933-1978

Raymond Loewy archive

 Collection
Accession: 2251
Abstract:

Raymond Loewy (1893–1986) was one of the most well know industrial designers during the middle decades of the twentieth century. This collections consist of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department.

Dates: 1903-1982

Sally Rand photograph

 Collection
Accession: 2005-223
Abstract:

Sally Rand (1904-1979) was a burlesque dancer, most well-known for her performances of the "bubble dance" and the "fan dance." This item is a publicity photograph showing Sally Rand and her fans.

Dates: circa 1933

Sperry-UNIVAC records

 Collection
Accession: 1825-II
Abstract:

The Sperry Corporation was an electronics company and the UNIVAC Division manufactured the first commercial digital computer. The Sperry UNIVAC division has its origins in the Eckert-Mauchly Computer Corporation (EMCC), founded in 1946 by J. Presper Eckert (1919-1995) and John W. Mauchly (1907-1980), the developers of ENIAC, the first electronic digital computer. THis collection consists of the administrative, financial, marketing, personnel, and legal records of Sperry UNIVAC and its predecessor companies. Also included are manuals, reports, and publications on hardware and software developed by Sperry UNIVAC; task force reports and studies for developing new products; printed materials from the Systems Programming Library Service; and biographical and historical data.

Dates: 1874-1995

The Gallery at Market Street East publicity packet

 Collection
Accession: 1995-244
Abstract:

The Gallery at Market East is a shopping gallery in Philadelphia. This collection consists of a publicity packet produced to promote The Gallery at Market Street East. The packet includes two renderings of the Gallery area, and four brochures which contains a map, statistical information about the area, and press releases about stores.

Dates: 1983

Wawa, Inc. Public Relations photographs and audiovisual materials

 Collection
Accession: 2008-212
Abstract:

Wawa is an American chain of convienence stores and gas stations located in the Middle Atlantic States and Florida, well-known for their made-to-order hoagies. The Wawa, Inc. Public Relations photographs and audiovisual materials primarily consists of photographic images and audio recordings of Wawa advertisements between 1994 and 2003 and video recordings intended for internal company communications for employee training, morale building, education, and communication of company policy; these are dated 1984 to 2008.

Dates: 1950-2008; Majority of material found within 1990-2003

Wawa Public Relations files

 Collection
Accession: 2401
Abstract:

Wawa is an American chain of convienence stores and gas stations located in the Middle Atlantic States and Florida, well-known for their made-to-order hoagies. The Wawa Public Relations files consists primarily of financial and operations records, advertising materials, Wawa product packaging, company newsletters, and press clippings.

Dates: 1950-2009; Majority of material found within 1964-2004