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Northwest Orient Airlines Lockheed Super Constellation publicity kit

Creation: circa 1955
 Collection
Accession: 2024-208

Abstract

Northwest Airlines was a major commercial airline in the United States from 1926 to 2010. From 1947 until 1986, the airline was known as Northwest Orient Airlines. This small collection consists of a publicity kit for the Lockheed Super Constellation airplane. It contains several booklets and brochures about the airline's new aircraft, routes, and services. Materials date from around 1955.

Dates

  • Creation: circa 1955

Creator

Extent

7 item(s)

Physical Description

2 brochures. 3 booklets. 1 booklet, spiral bound ; 32 pages. 1 tearsheet. 1 folder.

Historical Note

Northwest Airlines was a major commercial airline in the United States from 1926 to 2010. It was originally founded as Northwest Airways by Minnesota entrepreneur Colonel Lewis Hotchkiss Brittin (1877-1952) in 1926 and was based out of Minneapolis, Minnesota. Its initial operation was flying airmail between the Twin Cities and Chicago. By 1927, it began carrying passengers and in 1933 the airline was selected to fly the Northern Transcontinental Route to Seattle, Washington. Due to the Air Mail Scandal of 1934, the company reincorporated as Northwest Airlines, Inc.

From 1947 until 1986, the airline was known as Northwest Orient Airlines. The word "Orient" was used after the airline expanded its route map to include flights to Asia. It was removed from the airline name after the 1986 merger with Republic Airlines.

During World War II, the company set up and operated a military cargo route to Canada, Alaska, and the Aleutian Islands. Scheduled service to eastern Asia began on July 15, 1947, with stops in Tokyo, Seoul, Shanghai, and Manila. The company reached the U.S. East Coast in the late 1940s and began the first transcontinental air coach service in 1949. Service to Hawaii was inaugurated on December 22, 1948. Northwest participated in the Korean Airlift from 1950 to 1953 during the Korean War.

The Airline Deregulation Act of 1978 ended government control of airlines. Northwest continued to thrive in the more competitive market. In the following year, it added more than twenty domestic markets and began transatlantic service to Sweden and Denmark.

A holding company, NWA Inc., was created in 1984, with Northwest Airlines as its principal operating subsidiary. That same year Northwest entered into a marketing agreement with Mesaba Aviation Inc., a Minnesota-based regional carrier, under which Mesaba operated as Northwest Orient Airlink. NWA Inc. was taken private in 1989 after a leveraged buyout. Struggling with debt from the buyout, Northwest sought financial aid from the Minnesota legislature in 1991. By 1993, even with the help of millions in public funds, the airline was near bankruptcy. Employees agreed to significant wage and benefits concessions resulting in saving the company. The airline’s profits rose dramatically during the mid-1990s.

Northwest experienced the first of several setbacks in 1998. First a pilots’ strike stopped service for nearly three weeks. Then the September 11, 2001, terrorist attacks caused the company to reduce its flight schedule, lay off 10,000 workers, and heighten security. In 2003, the company cut flights again due to unrest in Iraq. In 2005, Hurricane Katrina destroyed oil rigs in the Gulf of Mexico, causing the price of fuel to rise. Northwest responded by cutting wages and selling off aircraft.

These measures failed to save the faltering airline. In 2005, Northwest filed for bankruptcy. It emerged from reorganization in 2007. Executives announced a merger with Delta Air Lines, Inc. the following year. Northwest officially became Delta on January 1, 2010.

Scope and Contents

This small collection consists of a publicity kit for the Lockheed Super Constellation airplane. It contains several booklets and brochures about the airline's new aircraft, routes, and services.

On the cover of the kit's folder there is a rendering of the Lockheed Super Constellation airplane. Underneath the picture it reads, "This is the Lockheed Super Constellation (World's finest overseas airliner) as flown on International Routes Northwest Orient Airlines." When open, each folder pocket features a rendering with captions highlighting features such as "huge cabins," "new look, "new luxury," "tempting meals," and "shortest, fastest to the Orient." These images also appear on an advertisement that ran in the Saturday Evening Post, Newsweek, the New Yorker, and Time, with the heading "Come Aboard and see Northwest Orient Airlines Great New Super Constellations."

The main feature of the kit is a booklet titled, "Presenting Your Northwest Orient Airlines Super Constellation." It includes routes, general characteristics, significant features, 1049G general data, interior design description, flexibility, seat track installation, lounge, soundproofing, lavatories, lighting, air conditioning, windows, overhead rack, lower cargo compartment, performance charts, diagrams, and descriptions.

There are also three small booklets. One is titled, "What Makes A Super Constellation," that describes six factors that make this aircraft superior to fly than other aircraft. A second booklet contains puzzles, riddles, and games, and is titled, "Fun While Flying: This book contains more than 500 miles of entertainment - to make your swift Constellation trip even more pleasant." A third booklet is titled, "An Invitation to All Discriminating Air Travelers: Fly the Luxurious Super Constellation," which features photographs of passengers aboard the airplane alongside text about the interior design features such as the club lounge compartment, spacious seating, dependable service, and air conditioning.

Additionally, there are two brochures, one for Northwest's routes to Hawaii and another showing a system map.

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
Northwest Orient Airlines Lockheed Super Constellation publicity kit
Author:
Laurie Sather
Date:
2024
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400