DuPont Corporate Plans records
Creation: 1980-1993Abstract
E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The DuPont Corporate Plans Department is primarily responsible for coordinating all of the company’s strategic business planning activities. The records of DuPont Corporate Plans are fragmentary in nature and document only a small segment of the department’s responsibilities. These records are arranged into two series: Multi-client reports and Silverstone tracking study. The bulk of the material is contained in Series I and consists of multi-client reports, which are marketing studies prepared by outside consulting firms.
Dates
- Creation: 1980-1993
Creator
- E.I. du Pont de Nemours & Company (Organization)
Extent
3.5 Linear Feet
Historical Note
E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The antecedent of the DuPont Corporate Plans Department was the Development Department, created in 1903 following the DuPont Company’s reorganization as a modern corporation. The founding director, Arthur J. Moxham (1854-1931), envisioned a leading role for the department in strategic planning that would fuel the company’s long-term economic growth. The diversification strategy charted by Walter S. Carpenter Jr. (1888-1976), director from 1917 to 1919 and vice president for development from 1919 to 1921, and Fin Sparre (1879-1944), director from 1919 to 1944, was responsible for the company’s growth in the years following World War I. Under the leadership of Carpenter and Sparre, the department embraced its responsibility for centralized long-range strategic planning and actively pursued new opportunities for diversification. With Sparre’s retirement, however, the Executive Committee shifted responsibility for managing long-term growth to the industrial departments.
In 1975, the Development Department was abolished and its functions were divided between the Central Research and Development and Corporate Plans departments. By assigning to the Corporate Plans Department primary responsibility for coordinating all of the company’s strategic business planning activities, this centralized the management of research and development and provided the Executive Committee with greater control over corporate strategy. The department worked closely with members of the Executive Committee to establish priorities for the allocation of the company’s resources by systematically evaluating investment opportunities. The department was renamed DuPont Corporate Plans in 1990.
Scope and Contents
The records of DuPont Corporate Plans are fragmentary in nature and document only a small segment of the department’s responsibilities. These records are arranged into two series: Multi-client reports and Silverstone tracking study. The bulk of the material is contained in Series I and consists of multi-client reports, which are marketing studies prepared by outside consulting firms. These reports were prepared from 1980 to 1985. Series II consists of a tracking study conducted from 1985 to 1986. This study was designed to measure consumer awareness of DuPont Silverstone cookware versus competitive brands.
Access Restrictions
This collection is open for research.
Language of Materials
English
Finding Aid & Administrative Information
- Title:
- DuPont Corporate Plans records
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Revision Statements
- 2021: Laurie Sather
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository