Talk by J.W. McCoy at the 1945 Advertising Department clinic titled "The Job Ahead Presents a Direct Challenge to Sales and Advertising." The talk discusses American markets post-World War II and the job for advertising men.

Speech and slide presentation by D.C. McSorley for a 1950 advertising clinic titled "How a Division Became the Marketing Authority for an Industry at Little Cost." The speech discusses the "Kinetic" Chemicals Division's use of market research to learn about the aerosol market and expand the use of freon.

Digest of talks given at the DuPont Advertising Department clinic on May 28, 1953, on topics related to DuPont advertising, such as: selecting a good trademark, television, readers' reaction to advertising copy, and merchandising DuPont Magazine.

Correspondence file of W.A. Hart, director of the Advertising Department, containing letters between Hart and others in the Advertising Department and at other companies. Includes a 1945 study of plant paper for the Wilmington Shops, advertisements for competitor products, and a small pamphlet titled "Back to Selling Courtesy" about salesmanship after World War II.

Correspondence file of V.L. Simpson, containing memos from Simpson to other members of the Advertising Department. The letters discuss advertising and trademarks for DuPont's industrial departments. Also included is a chart on how to make industrial advertising work and a report titled "Advertising's Most Important Trend" about capitalizing on the masses' taste in reading. Also includes three advertisements from the college campaign to acquaint technical students with the type of work being done at DuPont.

Correspondence discussing the DuPont Products Index and its distribution. One letter includes a copy of a list of DuPont products used by individual industries that was used for the college campaign. Includes a letter from 1918 from the director of advertising to stockholders, describing the DuPont Products Book and pointing out that most of DuPont's products are used in peace rather than war. See also Oversize Box 75 for a chart delineating the kinship of DuPont products (1936).

Three summaries of impact ad clinics presented by Gallup and Robinson to the DuPont Advertising Department. The presentations discuss "impact research" on how to increase the efficiency of advertising, and offer guideposts for the purchase and development of effective advertising.

Summary of a magazine impact ad clinic by Gallup and Robinson that discusses "emotional appeals" and "packages in magazine advertising."

Materials published for General Electric's employee and plant community relations campaign. Includes: a report on interpreting G.E. to the community, a case history of a planned community advertising program, and a case history of G.E.'s entry into Louisville, Kentucky.

Oversized binder of bar charts of industry surveys from the industrial advertising presentation made by the Advertising Department to members of the industrial departments.

Background on the industrial advertising presentation, designed to give technical and production personnel in the industrial departments a clear picture of the functions of advertising. Includes correspondence and a chronology of activities leading to the presentation. Includes a report by the Industrial Advertising Committee titled "A Study of Buying Influences and Advertising Acceptance in Industry."

Speeches and background materials from a monthly advertising meeting on the petroleum industry, and how DuPont advertising reaches prospective customers, from the exploration stage to marketing. Includes a news release, memos announcing the meeting, a pamphlet published by the American Petroleum Institute titled "Facts about Oil," and a list of oil companies subscribing to "National Petroleum News."

Folders arranged alphabetically by name of department. Budgets for the departments at DuPont and related material, including memos, drafts of budgets, and the final budget sent to the Executive Committee for approval.

Information on the 1960 and 1961 budgets.

Information on the 1960 and 1961 budgets.

Information on the 1960 and 1961 budgets.

Information on the 1960 and 1961 budgets.

Information on the 1960 and 1961 budgets, including a 1961 proposed budget for the "Cel-O-Seal" brands division.

1961 advertising budget proposal for mylar, polyethylene, and teflon.

1961 proposed advertising budget for cellophane, mylar, polyethylene, vexar, and export products.

1959 revised budgets for the Fabrics Division and Finishes Division of the Fabrics and Finishes Department.

Proposed budgets for various divisions of the Fabrics and Finishes Department, including a proposed budget for coated fabric products, automotive specialties, export, and the Finishes Division.

Proposed budgets and budget forecasts for the Fabrics and Finishes Department, including a proposed advertising budget for coated fabric products.

General company advertising budgets for 1960 and 1961. Includes a memo on DuPont's exhibit at the 1964-1965 World's Fair, and a budget for the DuPont Show of the Month.

1960 and 1961 advertising budgets for the General Services Department, including the Hotel du Pont.

1960 and 1961 budgets, including a sales promotion and advertising blueprint for Nugreen, Two-Sixty-Two and Impedex. Recommended advertising and promotion budgets for: the Grasselli Chemicals Section, Nitrogen Products Section, Biochemicals Section, Industrial Chemicals Section, garden chemicals, seed disinfectants, and Zerone-Zerex.

1961 budgets for the Industrial and Biochemicals Department.

Advertising budgets for the Organic Chemicals Department, including the Dyes and Chemicals Division, Zelan water repellant, Freon Products Division, petroleum chemicals, etc.