Impact ad clinics: Gallup and Robinson presentations, 1956
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1956
Scope and Contents
Three summaries of impact ad clinics presented by Gallup and Robinson to the DuPont Advertising Department. The presentations discuss "impact research" on how to increase the efficiency of advertising, and offer guideposts for the purchase and development of effective advertising.
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.
Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository