E.I. du Pont de Nemours & Company. Advertising Department
Found in 6 Collections and/or Records:
Domenico Mortellito (1906-1994) was a designer, muralist, and sculptor noted for working in plastics and other synthetic materials. The majority of the materials in this small collection deal with the design and execution of the DuPont Pavilion at the second New York World's Fair in 1964-1965, including correspondence, studies, drawings, and photos of the take-apart model of the original design.
The Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns.The collection consists of miscellaneous Du Pont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets.
E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. DuPont's Advertising Department was formed in September 1921, when the company was reorganized with a decentralized structure. The Advertising Department was responsible for assisting the company in promoting and advertising the work of the other departments, including the Textile Fibers Department. The Textile Fibers Department of the DuPont Company was established in 1936 as the Rayon Department, which specialized in researching and developing synthetic fibers for fabrics. This photograph album highlights the facilities and processes of the DuPont Company's synthetic textile fibers manufacturing and research. The album was likely created by the Advertising Department between 1945 and 1968. Each photograph is accompanied by text describing the image. The album is divided into seven sections: Nylon, Orlon, Dacron, Acetate, Lycra, Chestnut Run, and All Fibers.
Edwin R. Manchester (1885-1954) was editor of DuPont Magazine for thirty years from December 1920 until his retirement in 1950. He joined the DuPont Company in 1918 on a special World War I assignment and became associate editor of DuPont Magazine in August 1919. Manchester's papers provide an indication of the role company magazines played in the advertising strategy of large companies in the first half of the twentieth century. The small collection primarily comprises office files from Manchester's decades as editor of DuPont Magazine within the Advertising Department, although there are a few publications from the Tippecanoe Securities Company, for which Manchester worked prior to joining DuPont.
E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. It was established in 1802 and began by manufacturing gunpowder, later moving into chemical compounds. At the beginning of the twentieth century, DuPont had the need for more advertising as the company began expanding its product line beyond gunpowders and explosives. Between 1907 and 1909, an Advertising Division was formed within the Sales Department; a separate Advertising Department was established in 1921. This collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole.
Postcards, issued by the Advertising Division of the Sales Department of E.I. du Pont de Nemours & Company, depict images of hunting dogs, specifically the National Field Trial Championship winners from 1896-1910, produced by the artist Edmund Osthaus.
- Advertisements 2
- Chemical industry 2
- Explosives industry 2
- Gunpowder industry 2
- Hunting 2
- Textile fibers, Synthetic 2
- Advertising campaigns 1
- Cellophane industry 1
- Chemical plants 1
- Color 1
- Consumers -- Research 1
- Employees' magazines, newsletters, etc. 1
- Exhibition buildings 1
- Exhibitions 1
- Finishes and finishing 1
- Game and game-birds 1
- Industrial design 1
- Marketing 1
- Marketing research 1
- Plastics industry and trade 1
- Postcards 1
- Synthetic fibers industry -- Employees 1
- Textile research 1
- Trapshooting 1 + ∧ less