E.I. du Pont de Nemours & Company. Advertising Department

Domenico Mortellito (1906-1994) was a designer, muralist, and sculptor noted for working in plastics and other synthetic materials. The majority of the materials in this small collection deal with the design and execution of the DuPont Pavilion at the second New York World's Fair in 1964-1965, including correspondence, studies, drawings, and photos of the take-apart model of the original design.

The Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns.The collection consists of miscellaneous Du Pont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets.

E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. It was established in 1802 and began by manufacturing gunpowder, later moving into chemical compounds. At the beginning of the twentieth century, DuPont had the need for more advertising as the company began expanding its product line beyond gunpowders and explosives. Between 1907 and 1909, an Advertising Division was formed within the Sales Department; a separate Advertising Department was established in 1921. This collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole.

Postcards, issued by the Advertising Division of the Sales Department of E.I. du Pont de Nemours & Company, depict images of hunting dogs, specifically the National Field Trial Championship winners from 1896-1910, produced by the artist Edmund Osthaus.