DuPont Company Advertising Department collection of graphic materialsCreation: circa 1910-1970
The Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns.The collection consists of miscellaneous Du Pont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets.
- Creation: circa 1910-1970
- E.I. du Pont de Nemours & Company. Advertising Department (Organization)
General Physical Description
27 prints (postcards) ; 9 x 14 cm. or smaller; 8 slides : lantern ; 8 x 10 cm. and 303 items.
E.I. du Pont de Nemours & Company's Advertising Department was formed in September 1921, when the company was reorganized with a decentralized structure. Prior to that time, advertising had been a division of the Sales Department, but when the sales function was decentralized, a central department became necessary to coordinate advertising activities across product lines. The Advertising Department was renamed the Marketing Communications Department on January 1, 1980.
During and after World War I Du Pont expanded its product line to include dyes, plastics, rubber-coated fabrics, acids, heavy chemicals, pigments, paints, and varnishes. In 1921 the company was reorganized into a series of autonomous operating or industrial departments based on product lines and coordinated by a central corporate office, and advertising became a central staff or auxiliary department. Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns.
Scope and Content
The collection consists of DuPont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets. Postcards include five sets of a series of images of hunting dogs, specifically the National Field Trial Championship winners from 1896 to 1910, by the artist Edmund Osthaus. Other postcards include a series of game and game birds advertising DuPont gunpowder; a reproduction of a trap shooting scene by N.C. Wyeth also advertising Du Pont powders; and a reproduction of Howard Pyle's painting of the Du Pont powder wagon carrying powder to Commodore Perry in 1813. Pictorial envelopes in the collection also have images of championship hunting dogs and game birds and advertisements for Du Pont powder. Lantern slides have Spanish language advertisements for various Du Pont paints, including Duco and Dulux, and speedy wax.
The collection also includes advertisements and display cards for a variety of DuPont products including automotive products, cellophane, cellulose sponges, gunpowder and ammunition, Antron, Challenge Cleanable Collars, Dacron, Lycra, Rayon, Fabrikoid, Nylon, Orlon, Tontine (washable window shades), Zepel, Zelan, paints and varnishes, Duco, Pyralin, Lucite, and Tyvek.
Illustrated pamphlets in the collection include a sample of "Important American Game Birds," illustrated by Lynn Bogue Hunt; three pamphlets about trapshooting and hunting; and salesmen's instruction pamphlets about blasting powders, high explosives, agricultural explosives, shotgun powders, rifle and revolver powders, etc. Miscellaneous items in the collection consist of the seating arrangement for a DuPont sales convention in 1918 and a menu for a convention which is covered with a Du Pont Fabrikoid product.
This collection is open for research.
Access to view lantern slides is at the discretion of the conservator. Please inquire in advance of your visit.
Language of Materials
Conserved December 2004 surface cleaned; humidified and flattened (19); paper mended (94), heat set tissue S. Fickeissen.
Finding Aid & Administrative Information
- DuPont Company Advertising Department collection of graphic materials
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- Script of description: