Advertising clinics: presentation by D.C. McSorley, 1950
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1950
Scope and Contents
Speech and slide presentation by D.C. McSorley for a 1950 advertising clinic titled "How a Division Became the Marketing Authority for an Industry at Little Cost." The speech discusses the "Kinetic" Chemicals Division's use of market research to learn about the aerosol market and expand the use of freon.
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.
Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository