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Advertising clinics: presentation by D.C. McSorley, 1950

 File — Box: 1, Folder: 2
Accession: 1803Identifier: 1803-I.-A.

Dates

  • Creation: 1950

Scope and Contents

Speech and slide presentation by D.C. McSorley for a 1950 advertising clinic titled "How a Division Became the Marketing Authority for an Industry at Little Cost." The speech discusses the "Kinetic" Chemicals Division's use of market research to learn about the aerosol market and expand the use of freon.

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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