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Industrial advertising presentation: case history, 1948-1950

 File — Box: 1, Folder: 10
Accession: 1803Identifier: 1803-I.-A.

Dates

  • Creation: 1948-1950

Scope and Contents

Background on the industrial advertising presentation, designed to give technical and production personnel in the industrial departments a clear picture of the functions of advertising. Includes correspondence and a chronology of activities leading to the presentation. Includes a report by the Industrial Advertising Committee titled "A Study of Buying Influences and Advertising Acceptance in Industry."

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

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Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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