Subject Source: Library of Congress Subject Headings
Found in 6 Collections and/or Records:
Found in: Manuscripts and Archives > DuPont Performance Coatings' Jeff Gordon advertising campaign records
Abstract: DuPont Performance Coatings, Inc. produces and researches advanced automotive coatings and finishes products. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon (1971-), whose #24 was adorned with the DuPont logo. The collection consists of advertisements and memorabilia collected by a DuPont employee who followed Jeff Gordon on the NASCAR circuit.
Abstract: This collection consists of the business records of Ernest Dichter and the several consulting firms through which he operated fully document his role as a pioneer of motivational research, from the beginnings of his career in the United States until a few months before his death.
Dates: 1936-1991; Majority of material found within 1956-1986
Abstract: Ernest Dichter (1907-1991) was one of the pioneers in consumer motivational research. He started his own consulting business in 1946. It was incorporated in New York as the Institute for Research in Mass Motivations, Inc. in 1952 and renamed the Institute for Motivational Research, Inc. in 1955. This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes.
Abstract: The Insurance & Financial Communicators Association (I.F.C.A.) "is an international organization dedicated to the ongoing professional development of its members in life insurance and related financial services communications."  The associations primary objective is to promote the exhange of ideas among its members through educational programs, events, and publications. The primary value of the collection is in its capacity for documenting trends in the marketing of life insurance, and the rationale behind particular advertising campaigns. Case histories and publications aimed at the industry are of most use in this regard. The bulk of the records are of interest only in documenting the internal functions of the organization and the issues which it has perceived as important to the insurance industry.
Abstract: Louis Forman (1908-2002) was a liquor broker who managed the creation and distribution of several different liquor and whiskey brands, including Michter’s. The collection, which focuses on the development and marketing of Michter’s whiskey, with a secondary emphasis on Forman’s liquor brokering business, primarily consists of advertising campaign materials and artwork, business plans and forecasts, deeds, contracts, information on brewing and distilling processes, union contracts, testimonial letters, and other correspondence.
Dates: 1784-1989; Majority of material found within 1940-1970
Abstract: Wawa is an American chain of convienence stores and gas stations located in the Middle Atlantic States and Florida, well-known for their made-to-order hoagies. The Wawa Public Relations files consists primarily of financial and operations records, advertising materials, Wawa product packaging, company newsletters, and press clippings.
Dates: 1950-2009; Majority of material found within 1964-2004