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Marsay School of Beauty Culture promotional mailers

Creation: 1926-1929
 Collection
Accession: 2832

Abstract

The Marsay School of Beauty Culture was a cosmetology school that offered at-home training courses and operated out of Chicago, Illinois. The school began advertising in newspapers across the country in 1925. In 1928, the Federal Trade Commission (FTC) charged the school with unfair methods of competition. It issued a cease and desist order in 1929, but it appears that the school continued at least into 1930. This is a small collection of correspondence promoting the beauty school's courses between 1926 and 1930. This collection would be useful for researchers interested in cosmetology advertising campaigns and unfair trade practices.

Dates

  • Creation: 1926-1929

Creator

Extent

6 item(s)

Historical Note

The Marsay School of Beauty Culture was a cosmetology school that offered at-home training courses and operated out of Chicago, Illinois. The school began advertising in newspapers across the country in 1925. The Marsay School claimed that students would gain expertise as a beauty culturist in eight lessons, and the Marsay diploma would promise an income between two and five thousand dollars a year.

The school marketed itself throughout the United States; however, in 1928, the Federal Trade Commission (FTC) charged the school with unfair methods of competition and making numerous false and misleading representations as to the employment, remuneration, and profits to be enjoyed by its graduates. The FTC issued the school a cease and desist order in 1929, but it appears the school continued at least into 1930.

The FTC cites O.C. Miller, president; A.J. Weber, vice president; and Ignatius Barnard, secretary and treasurer. According to the advertisements, Adele Nelson was the educational director.

Ignatius Barnard (1884-1958) began his career as a jeweler selling diamonds; his company was called Barnard & Co. In 1921, he transitioned to publishing and sales; he was the proprietor of Barnard Advertising Agency. A.J. Weber (dates unknown) worked with Barnard at the advertising agency. It is unclear who O.C. Miller (dates unknown) was and how they all became associated. Adele Nelson (dates unknown) is not mentioned in any FTC documents. It is possible that she was entirely fictitious.

Scope and Contents

This is a small collection of correspondence promoting the Marsay School of Beauty Culture's courses between 1926 and 1930. The materials include a price list for supplies, a three-page promotional letter sent to students that requested information, and a booklet urging students to sign up before regulations changed rules in various states (Iowa, Washington, California, and Kansas). There is an "application for membership" (enrollment form sent with first payment) that lists a member's "special benefits" and a return mailing envelope. A twenty-page illustrated catalog of sample lessons, testimonials, and endorsements may be of particular interest. This collection would be useful for researchers interested in cosmetology advertising campaigns and unfair trade practices.

Access Restrictions

No restrictions on access; this collection is open for research.

Language of Materials

English

Finding Aid & Administrative Information

Title:
Marsay School of Beauty Culture promotional mailers
Author:
Laurie Sather
Date:
2023
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400