Campbell Soup Company sales department films
Creation: 1940-1966Abstract
Campbell Soup Company is a processed food manufacturing corporation based in the United States. Founded in 1869, the Campbell Soup Company primarily sold canned vegetables, soups, and other non-perishable items until 1897, when the development of a method to produce flavorful condensed soup propelled the company to one of the largest food corporations in the world. The collection consists of five films produced by the Campbell Soup Company sales department from 1940 through the 1960s, focusing on sales personnel training and company promotions.
Dates
- Creation: 1940-1966
Creator
- Campbell Soup Company (Organization)
Extent
1 Linear Foot
Physical Description
1 reel (1600 ft) : sd., b&w and color ; 16mm. 1 reel (1000 ft) : sd., b&w and color ; 16mm. 1 reel (900 ft) : sd., b&w ; 16mm. 1 reel (400 ft) : sd., col. ; 16mm. 1 reel (700 ft) : sd., col. ; 16mm.
Biographical / Historical
Campbell Soup Company is a processed food manufacturing corporation based in the United States. The company was founded by Joseph A. Campbell (1817-1900) and Abraham Anderson (1829-1915) in 1869 and specialized in canned vegetables, soups, and other non-perishable items. In 1897, John Thompson "J.T." Dorrance (1873-1930), a chemist working for Campbell Soup Company, developed a system for creating stronger-tasting, more nutritious canned soups. Dorrance halved the amount of water in each can and increased the stock strength. The result was a more flavorful condensed soup, and its popularity among consumers propelled Campbell Soup Company to one of the largest food corporations in the world. During the twentieth century, Campbell Soup Company began to diversify and expand its investment in advertising. Under the leadership of CEO William Beverly Murphy (1907-1994), the company acquired Pepperidge Farm Inc., Godiva Chocolatier, V8 Vegetable Juice, and other food-based businesses.
Arrangement
The collection is arranged alphabetically by film title in the absence of a usable original order.
Scope and Contents
The collection consists of five films produced by the Campbell Soup company sales department from 1940 through the 1960s. Three of the films are training tools for sales personnel, introducing advertising campaigns, or providing guidance on better selling techniques. The remaining two films promote Campbell Soup Company's products and office facilities in Camden, New Jersey.
Access Restrictions
No restrictions on access; this collection is open for research.
Language of Materials
English
Finding Aid & Administrative Information
- Title:
- Campbell Soup Company sales department films
- Author:
- Ona Coughlan
- Date:
- 2021
- Description rules:
- Describing Archives: A Content Standard
- Language of description:
- English
- Script of description:
- Latin
Repository Details
Repository Details
Part of the Audiovisual Collections Repository
