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Louis Forman business papers

1784-1989 Majority of material found within 1940-1970
 Collection
Identifier: 2290

Abstract

Louis Forman (1908-2002) was a liquor broker who managed the creation and distribution of several different liquor and whiskey brands, including Michter’s. The collection, which focuses on the development and marketing of Michter’s whiskey, with a secondary emphasis on Forman’s liquor brokering business, primarily consists of advertising campaign materials and artwork, business plans and forecasts, deeds, contracts, information on brewing and distilling processes, union contracts, testimonial letters, and other correspondence.

Dates

  • 1784-1989
  • Majority of material found within 1940-1970

Creator

Extent

2.5 Linear Feet

Biographical Note

Louis Forman (1908-2002) was a liquor broker who managed the creation and distribution of several different liquor and whiskey brands, including Michter’s.

Forman was born in Camden, New Jersey, on December 25, 1908. He entered business as a small-scale liquor broker in Philadelphia after the repeal of Prohibition as Louis Forman & Company, Inc., and also did business as the Philadelphia Brokerage Company. The latter business was incorporated in Pennsylvania on July 17, 1941. While making a survey of licensed American distilleries in 1937, he happened upon a small distillery in Schaefferstown, Lebanon County, Pennsylvania, which dated back to the mid-eighteenth century.

The origins of the ownership of the distillery have been confused and conflated in many secondary sources. This is due primariy to the fact that the founder is a descendent of one of two Swiss Mennonite brothers Michael Shenk (1692-1763) and John Shenk (1696-1744) that immigrated to the United States in the early 1700s. Both settled in Lebanon County, Pennsylvania, started families around the same time, and named sons after themseves and each other. The brothers opened a gristmill.

According to the 1753 Patent for the distillery, which is currently in the Records of the Land Office in Harrisburg, Pennsylvania, the patent was granted to Michael Shenk (1726-1790), who is the son of Michael Shenk (1692-1763). There no records that indiate that Michael Shenk's brother John Shenk (1740-1814) opened the distillery with him, as he would have only been thirteen years old at the time.

In 1783 the distillery passed to Michael Shenk's son-in-law, Rudolph Meyer III (1755-1823). Meyer was married to married to Barbara Shenk Meyer (1757-1825) in 1772, the daughter of Michael Shenk (1726-1790) and Mary Landis Shenk (1732-1788). The Meyers ran the distillery until 1827 when it was sold to John Kratzer.

Between 1827 and 1860 the distillery is owned by a John Kratzer. Kratzer is said to have been a relative of the Shenk family through marriage to an Elizabeth Shenk, supposedly a great-granddaugther of John Shenk. Kratzer is said to have died in 1860. However, this information is not entirely accurate.

It remained in the Kratzer family until 1861 when Abraham Bomberger (1837-1904) purchased it. Bomberger had ties to the Shenk family, being the son of Elizabeth Shenk Bomberger (1807-1845). Her parents were Barbara Bachman (1782-1818) and John Shenk (1777-1842), who is the son of Barbara hershey (1740-1786) and John Shenk (1740-1814) -- brother of the founder.

The Bomberger family owned the distillery until it was bought by Ephraim Sechrist (1886-1942) in 1920. The distillery ceased operations in 1919 due to Prohibition and it remained closed until Sechrist sold the distillery to Louis Forman in 1942.

Forman was drafted into the military in August 1942, and uncertain whether he would survive the war, he sold the distillery. Subsequently, it became the property of the Logansport Distilling Company, which in turn became a subsidiary of the big Schenley Distillers Corporation in the late 1940s.

By then, Forman had returned from the war and began to expand his liquor brokerage. In 1947, he formed the Distillers Warehouse Company and purchased a bonded liquor warehouse at Cheswick, Allegheny County, in the section of western Pennsylvania long known for its distilleries. Forman transferred the assets of the Philadelphia Brokerage Company to the Distillers Warehouse Company in April 1950, and the former company was renamed the Highspire Distillery Corporation on June 13, 1951, and The Holiday Company on November 16, 1953. Forman started marketing his own “Holiday” brand of whiskey in 1952.

In the meantime, Forman had regained control of the old Bomberger distillery in the spring of 1950. While renovating the property, he discovered some of Bomberger’s old records in the attic of the old house that had been the original distillery. Consulting his master distiller Charles Everett Beam (1907-1989), of the famous Kentucky family that produced “Jim Beam,” Forman decided to cultivate a premium niche market by making old-fashioned pot-still mash whiskey. This traditional method could not be adapted to mass production. Forman would market the whiskey under the name “Michter’s”, which sounded vaguely Pennsylvania Dutch but was actually formed by combining the names of his sons Michael and Peter. He packaged it in old-fashioned white china crocks, and only when customers seemed more interested in them as one-time collectibles did he add a line of conventional glass bottles. Although the new operation had no other connections to the Bombergers beyond the recipe and site, Forman made much of its association with the Colonial past, the Pennsylvania Germans, Washington at Valley Forge, and the Liberty Bell in his advertising. The Schaefferstown distillery was the smallest commercial distiller in the U.S. and the first distillery to be listed on the National Register of Historic Places.

Unfortunately, Forman began his first batch of Michter’s in 1951, and by the time it had aged the requisite six years, the country was in recession, and the whiskey market was glutted. Forman lost full control of the distillery to Pennco Distillers, Inc., but kept the formula and stock. Pennco did contract distilling for large liquor companies, but Forman was able to distribute Michter’s as a specialty item. Through his brokerage business he also distributed other liquors, tried to import French wines, and was an early importer of Japan’s “Suntory” whiskey.

Forman organized Michter’s Distillery, Inc., in 1975 with the backing of some Lebanon County businessmen and was able to purchase the Schaefferstown facility at the foreclosure sale of Pennco Distillers. Michter’s closed in the early 1990s, and Louis Forman died on January 23, 2002.

Arrangement

Arranged alphabetically by subject.

Scope and Content

The collection, which focuses on the development and marketing of Michter’s whiskey, with a secondary emphasis on Forman’s liquor brokering business, primarily consists of advertising campaign materials and artwork, business plans and forecasts, deeds, contracts, information on brewing and distilling processes, union contracts, testimonial letters, and other correspondence. One report describes the efforts of the big distillers like Seagram and Schenley to monopolize the market by either purchasing independents like Forman or driving them out of business. A large block of correspondence deals with a liquid density meter that Louis Forman designed and hoped to market and a smaller amount on his interest in a process for suspending fine coal in oil as a fuel for use in his distillery.

Forman also collected genealogical and historical information about the distillery, its early owners and the Lebanon-Lancaster County region; the Shenks family; and the famous Beam family of distillers.

Access Restrictions

Some records closed for 25 years from date of creation.

Language of Materials

English


Additional Information

Additional Description

Separated Material

Louis Forman photographs (Accession 2007.222), Audiovisual Collections and Digital Intiatives Department, Hagley Museum and Library

Related Names

Creator

Finding Aid & Administrative Information

Title:
Louis Forman business papers
Status:
Online
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400