Advertising budgets and supporting information for Explosives Department products, including cellulose acetate. Correspondence relates to advertising plans and expenditures for the Explosives Department. Includes four sample advertisements for explosives products.

Correspondence between DuPont and the Rumrill Company, the advertising agency used by DuPont for its explosives advertising. The correspondence discusses scheduling of advertisements to run in various publications. Includes a black-and-white advertisement for blasting supplies and accessories.

Quarterly reports of advertising activities of the Explosives Department.

Rumrill Company, Inc. proposal for a survey to test the effectiveness of two DuPont lawn and garden color ads. Includes a sample questionnaire.

Report by Curtiss Grove Marketing Research and Counseling containing the results of a telephone survey in Baltimore and Cleveland to determine awareness of brand names of lawn and grass seed, as well as brands of bagged dry fertilizer. Tables provide information from the survey. Correspondence discusses the survey.

Curtiss Grove Marketing Research and Counseling studies of awareness of brand names and sampling of dry fertilizer in Boulder, Denver, Hartford, and Indianapolis. Includes correspondence discussing the studies.

Results of a survey of DuPont lawn and garden products billboards in several cities by General Media and Copy Research Co. The study tested individuals' identification of the billboards when the DuPont name was removed.

Correspondence from Rumrill discussing the use of billboards to advertise lawn and garden products. Also contains a chart listing billboards in various cities.

Contains advertising budget forecasts for 1963. One budget is broken down into types of ads and sales aids.

Correspondence, advertising budget reports, and schedules for the 1962 and 1963 calendar years. Includes a copy of the official advertising budget sent to the Executive Committee.

Ads and related materials from competitor lawn and garden products, including Scott, Greenfield, and Ortho. Includes a chart of advertising expenditures in various publications by garden chemicals companies.

Correspondence and bulletins describing the Lawn and Garden Products Division's cooperative advertising with dealers selling DuPont products. Includes advertisements and radio announcements run by various dealers, and a copy of the cooperative advertising contract.

General correspondence from the Fabrics and Finishes Department discussing advertising of lawn and garden products. Various advertising strategies are discussed in the letters.

Description of the Lawn and Garden Products Division's direct mail advertising in 1963 and plans for 1964.

Report and correspondence related to test advertising for heavy turf food and lawn seed. The program includes a consumer sampling program set up in Boulder, Colorado; Hartford, Connecticut; and Wilmington, Delaware. The program entailed DuPont salesmen going door-to-door and delivering sample cans of DuPont Turf Food. Where no one was at home, a flyer was hung on the door for individuals to bring to a distributer for a free sample.

Contains a copy of the Lawn and Garden Gazette and a report on a field trip to Memphis, Tennessee, and Jacksonville, Florida, for the Lawn and Garden Gazetteby Rumrill employees.

Report proposing a garden products marketing experiment to determine: distribution that can be developed; share of market that can be obtained at various levels of advertising; segment of the sales force best able to get distribution and service dealers; manpower required to get distribution; and cost of distribution.

1963 media and advertising budget schedule for eleven test markets written by Rumrill. The report gives figures for newspapers, billboards, and radio advertising for various lawn and garden products.

Newspaper advertisements for lawn and garden products, and correspondence discussing the newspaper advertising program. Includes a listing of newspaper advertising in the New York metropolitan area and a report by Rumrill on newspaper advertising in various markets. See also Box OS-76, Folder 3, for two additional ads.

Correspondence and memos discussing revised packaging for lawn and garden products. Also includes a sample label and copy of a label for turf food marked with changes. Some letters discuss changes in names of lawn products.

Recommendation from Rumrill for follow-up promotions for lawn and garden products in 1963. Correspondence discusses promotion plans for various products, including production of banners and display racks for products. Lists of promotional items are also included.

Scripts of radio commercials for lawn and garden products written by Rumrill. Includes a list of radio stations where the commercials were run and costs.

Rumrill proposal to broaden the lawn and garden products line by adding grass seed, and to test four approaches to obtaining distribution through different alignments of existing sales groups. A supplement to the report includes a suggested creative platform and detailed media recommendations. Includes original report, submitted 1962 May 29, and revision.

Survey by the Reuben H. Donnelley Corporation of median family income, educational level, home ownership, young families with children, and home value, for the population of Omaha, Nebraska.

Recommendations from Rumrill on advertising lawn and garden products in test markets. The report answers the questions: What point-of-sale help is wanted for dealers? How many accounts do we propose to sell? What usage will each sales promotion item get?