Recommendations for advertising and promotion, 1963-1964, circa 1962-1963
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: circa 1962-1963
Scope and Contents
Rumrill proposal to broaden the lawn and garden products line by adding grass seed, and to test four approaches to obtaining distribution through different alignments of existing sales groups. A supplement to the report includes a suggested creative platform and detailed media recommendations. Includes original report, submitted 1962 May 29, and revision.
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.
Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository