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Test market recommendations, circa 1963

 File — Box: 56, Folder: 25
Accession: 1803Identifier: 1803-VI.

Dates

  • Creation: circa 1963

Scope and Contents

Recommendations from Rumrill on advertising lawn and garden products in test markets. The report answers the questions: What point-of-sale help is wanted for dealers? How many accounts do we propose to sell? What usage will each sales promotion item get?

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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