Background information on the Audit Bureau of Circulations, including reports of annual meetings of the ABC. Also includes correspondence between George Neilson and William Hart on ABC.

Text of a speech by Lyman Dewey on the objectives and achievements of the Cavalcade of America radio show, including sample fan mail. Cavalcade's planned forays into television are also discussed.

Introductory remarks by Lyman Dewey for a preview showing of the Cavalcade of America television program, describing the objectives of the new series. A rough draft of the comments, with notes, is included.

Three drafts of the speech.

Several drafts of the speech "Audits Mean Better Business" on measuring the efficacy of advertising through independent audits, made to the Exhibits Attendance Audit Bureau.

Drafts and outlines for a speech by Hart to the DuPont Circle, on public opinion of DuPont and the role of advertising in changing attitudes.

Merry Christmas message from Cavalcade.

ABC News Bulletins, correspondence between DuPont and ABC, and other background information on magazine circulation for Hart's report at DuPont's annual meeting.

Drafts for talks on DuPont and its image among the Cavalcade audience and other recipients of DuPont advertising efforts.

A letter by William Hart on his views on the progress of American journalism, which he believes is caused by "an absorbing passion for the truth and the guaranteed freedom to publish it."

Drafts of a talk given on 1953 May 25 to the Chicago Fabrics and Finishes 25-Year Club. The talk discusses changes and landmarks in history during the preceding twenty-five years, and inventions at DuPont.

Drafts of a speech introducing the program "Sunset at Appomattox."

Text of speeches given by William Hart at the premier showing of "And to Fame Unknown" to Buffalo businessmen, a general assembly at Kenmore High School, and Rolland Gladieux and students who took part in the film.

Correspondence and drafts of a talk on advertising by W.A. Hart at a DuPont Circle meeting. Also includes a presentation entitled "This is DuPont Advertising" by E.J. Pechin, dated 1953 May 28, with reproductions of slides shown during the talk.

Remarks for the annual report of the Audit Bureau of Circulations annual meeting about the importance of ABC and the need to make advertisers aware of it. Two drafts of the speech and correspondence related to it.

Notes, background information, and drafts of a speech to the board of directors of DuPont on 1954 April 19. The speech discusses the growth of television and DuPont advertising, especially Cavalcade of America.

Notes, background information, and drafts of a speech before the West Coast regional conference of the National Industrial Advertising Association. The speech, entitled "Launching a New Product," discusses how to introduce new products into the market and use advertising to promote them. Includes unidentified photographs.

Correspondence, background materials, and drafts of a speech given by George P. Neilson to the American Chemical Society. The speech, entitled "Telling the Story of Chemistry to Television Viewers," discusses why DuPont uses the Cavalcade of America program to promote public awareness of DuPont and the role it plays in creating products that people use.

Drafts of speeches by DuPont Advertising Department staff for a sales directors meeting in Hershey, Pennsylvania. Includes speeches by E.J. Pechin, W.A. Hart, and Joe Amery. The speeches discuss the influence of advertising dollars spent on sales volume. Also, correspondence and pamphlets on advertising.

Text of speeches by W.A. Hart on the importance of the Audit Bureau of Circulations.

Outline of a presentation by Hart at the 1954 annual meeting of the Audit Bureau of Circulations, as well as a schedule from the meeting.

R.A. Applegate speech discusses the objectives of Cavalcade of America and compares it to other programs. He also describes the effects of television advertising on sales of various products. (Missing pages 1-2 of the speech.)

Draft of a speech on the importance of marketing the products of industry in America's economic growth.

Correspondence between ABC, Batten, Barton, Durstine & Osborn, Inc. (BBDO), and DuPont discussing network times for Cavalcade of America on ABC.

Information on confirmed television stations showing DuPont Cavalcade Theater, including day and time, adjacencies, competition, start date, and weekly cost.

Correspondence between Batten, Barton, Durstine & Osborn, Inc. (BBDO), DuPont, and Jack Denove relating to Denove's billing for the production of Cavalcade of America programs and commercials. Included is an analysis of the billings prepared by a Certified Public Accountant.

Script for a special opening and closing for Cavalcade of America. The closing asks viewers to answer four questions about their watching of the program and send the answers to DuPont in order to receive an unspecified gift item.

In a memo from George P. Neilson to Robb de Graff, Neilson describes John Dollard's distinction between benchmarks and guideposts, two types of orienting data to keep in mind when making shows. Numerous drafts of the guideposts for high reward stories and benchmarks for individual shows and commercials are spelled out by Johnathan Dollard.

Information relating to Hawthorne Productions's work on DuPont Theatershows for 1956-1957. Includes a list of names and addresses of personnel at Hawthorne Productions and a list of DuPont Theaterprograms produced by Hawthorne.

Script of "Little Women" broadcast on the Cavalcade of America radio program.

Monthly newsletters on DuPont Theater, including synopses of programs aired during the month, local station listings, and other information about the series.

Correspondence written by and to Robert W. Marsh of the DuPont Advertising Department regarding Cavalcade of America. Most of the correspondence is between Marsh and Batten, Barton, Durstine & Osborn, Inc. (BBDO) or others at DuPont. The letters discuss scheduling of Cavalcade, coverage of local markets, promotion and publicity, and other related topics.

Correspondence to and from R.W. Marsh regarding Cavalcade of America.

Correspondence to and from R.W. Marsh regarding Cavalcade of America.

Correspondence to and from R.W. Marsh regarding Cavalcade of America.