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Guideposts and benchmarks for Dr. Dollard studies, 1955

 File — Box: 12, Folder: 29
Accession: 1803Identifier: 1803-I.-F.-8.

Dates

  • Creation: 1955

Scope and Contents

In a memo from George P. Neilson to Robb de Graff, Neilson describes John Dollard's distinction between benchmarks and guideposts, two types of orienting data to keep in mind when making shows. Numerous drafts of the guideposts for high reward stories and benchmarks for individual shows and commercials are spelled out by Johnathan Dollard.

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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