Direct mail packages, customer newsletters and brochures.

Monthly projections for FGA sales, customer acquisition and inbound sales call volume, by scheduled promotion.

Drafts and copies of agreement for MCI and Sears' joint marketing of MCI long-distance service to Sears credit card customers. Includes manual of customer service and order processing procedures, 1985 solicitation schedule.

Correspondence between MCI's Mitch Gershman, Manager, Marketing Development, Ann Marshall, Supervisor, Marketing Development, and Sue Weeks, Assistant Director National Planning for Sears, Roebuck & Co. concerning various marketing, ordering and billing aspects of the joint marketing agreement with Sears.

Includes summaries of Sears program direct mailings for 1984; departmental budget projections and customer revenue and activity reports; correspondence concerning Sears' inclusion on RBOC ballots; concerning Sears' decision to discontinue marketing activities directed at customer acquisition.

Includes billing tape handling and shipment procedure.

Includes product description and production timetables for the MCI calling card; memoranda concerning marketing to Sears credit card customers.

Proposal for survey of Sears' customers attitudes and opinions towards the Dial-1 balloting and long distance service selection process.

Procedures and information for order processing scenarios.

Memoranda concerning proposal by MCI Partner Marketing to establish a Sears store-based program for selling Sears long distance service through MCI, with costs analyses and expense projections; correspondence between MCI and Sears discussing results of test phase of in-store program and Sears' decision to discontinue the program.

Estimated implementation costs, monthly expenses and revenue for proposed store-based sales program.

Includes results of test phase of in-store program and schedule for national program.

Report on visits to Detroit-area Sears stores to observe the in-store program.

Order processing requirements for the in-store program.

Weekly and daily sales by store for staffed and unstaffed kiosks offering subscription to Sears long distance service through MCI.

Checklist for review of in-store program and map of Denver area Sears locations.

MCI internal memoranda regarding the Sears program including program descriptions, system requirements and traffic forecasts; presentation on Sears joint marketing program; customer service and order processing procedures; concerning marketing and telemarketing activities in support of the Sears program.

Includes status reports; reports on planning and strategy meetings; customer disconnection and cancellation reports.

Questions regarding Sears' inclusion on Mountain Bell's long-distance provider ballot, annotated by Judith Corse from discussion with MCI's Mike Beach.

Includes correspondence, memoranda and notes related to Sears' inclusion on the Mountain Bell long distance ballot.

Concerning MCI's options for continued customer service and billing for the Sears program following Sears' discontinuation of marketing support.

Four periodic reviews include program descriptions and marketing initiative schedules; revenue and customer forecasts.

Includes marketing proposals and schedule for transition of customer service center; figures for customer acquisition, revenue and program costs.

Follow up to Mathis & Associates study of American Express's Expressphone customer service staff, surveying MCI customer service staff's perceptions of service quality, problem areas and recommendations for improvement.

Summary reports on the activities, operations and development of the sales and customer service center for Sears customer subscribers to MCI long-distance service.

Proposal for a telemarketing program to convert Sears FGA customers to Dial-1 service; report on telemarketing activity and results.