Written rules and procedures for activities that fall under the advertising budget. Includes a schedule for preparing advertising budgets for 1952 and 1956 to 1958.

Notes and charts providing information on advertising budgets for products within the Plastics Sales Section, broken down by type of advertisement. Includes proposals for the 1955 advertising budget.

Reports for proposed and actual 1956 Plastics advertising budget.

Estimates and figures for the Plastics advertising budget for 1956.

Budget information for 1956 for Alathon, Lucite, Nylon, Teflon, and Zytel.

1957 advertising budget for the Polychemicals Department. The report includes budget information for the Plastics Sales Division, including Alathon, Lucite, Pyralin-Plastacele, Teflon, Tynex, and Zytel; the Export Division; Chemical Sales Division; Zerone-Zerex Section; Industrial Chemical Sales Section; Nitrogen Products Section; and a Plastics Products promotional plan.

Budget information for advertising by the Plastics Sales Section. Includes a report by Rogers Publishing Company on using its publications to advertise Zytel, Alathon, Teflon, and Lucite. Also includes a budget proposal for 1957 and general budget figures. Relevant entity: BBDO (Batten, Barton, Durstine & Osborn, Inc.).

Proposed advertising budget for Alathon polyethylene resin. Advertising plans for various uses of Alathon are listed in a graph, along with a comparison of 1956 sales and 1957 forecast.

Breakdowns of advertising from BBDO (Batten, Barton, Durstine & Osborn, Inc.) for Lucite acrylic resin by type of advertising and application, such as Lucite used in lighting, signs, automotive products, and appliances. Includes a chart depicting the 1957 Lucite sales plan.

Projections for advertising of Pyralin and Plastacele for 1957.

Proposed advertising budget for Teflon tetrafluoroethylene resin; 1957 Teflon sales plan and a breakdown of advertising by industry.

Information on the advertising program for Tynex nylon monofilament, broken down by category, including personal and household brushes, paintbrushes, industrial brushes, and fishing line. Includes notes on Tynex advertising written by BBDO (Batten, Barton, Durstine & Osborn, Inc.).

Information on advertising budgets for Zytel nylon resin. Includes a sales plan chart for Zytel broken down by type of use, including automotive, appliance, packaging, hardware, wire and cable, and industrial machinery.

Report contains proposed 1958 advertising and promotion budgets for Alathon, Lucite, Zytel, Tynex, Teflon, and Delrin. Also contains proposed advertising figures for Butacite.

Reprints of advertisements for Teflon appearing in various trade journals. The ads depict Teflon being used for piston rings, mechanical seals, insulation, etc. and include technical information on the properties of Teflon. See also Box OS-76, folder 11 for an additional ad. Entities mentioned include Garlock Packing Company and Chemo Products, Inc.

Copies of Journal of Teflon, a monthly publication of the Polychemicals Department. Also contains correspondence discussing the objectives, advertising, and circulation of the journal.

Report of 1957 marketing plans for Teflon. The report contains sections on marketing activities, field objectives, product development programs, application development programs, and processing programs.

Two technical pamphlets on Teflon. One discusses the mechanical properties of Teflon at high and low temperatures; the other provides design and engineering data.

Five papers (including charts) on Teflon, presented at an American Chemical Society meeting.

Directories of sales offices of those companies using Teflon in their own products, arranged by state and by company.