Advertising materials for Black Label varnishes and Black Jack enamels. Price lists, store counter display cards, and pamphlets. One pamphlet describes the Black Label line of products, which includes enamels, fillers, flat whites, paints, sealers, stains, varnishes, and wax.

Chemical Products Division: reprints of advertisements for DUCO that were run in various magazines. The ads describe DUCO's use for finishing cars, furniture, and trains. The ads contain some black-and-white illustrations, but consist mostly of text. One color ad. Types of ads include: testimonials; ads that stress the importance of appearances; ads aimed at auto refinishers and dealers of products finished with DUCO; ads aimed at the upper classes.

Chemical Products Division: reprints of advertisements for DUCO that appeared in various magazines. Some ads compare DUCO to symbols of beauty such as a cathedral, the redwood forest, a waterfall, and other monuments. Ads promote DUCO as "the enduring finish" and useful for those who want to succeed in business. Most of the ads portray upper-class and wealthy individuals.

Chemical Products Division: advertising bulletins containing sample advertisements for stores selling DUCO. Suggestions for successful advertising campaigns for automotive and furniture refinishing businesses using DUCO. Includes a pamphlet titled "The BaskLine," containing ads for DUCO and announcing that DUCO is being used on "The Basic Line" furniture.

The scripts provide suggestions on various color finishes for cars. They discuss different color trends and advocate the economy of refinishing your car instead of purchasing a new one.

Store counter display cards for DuPont stove enamel and DUCO. Image: women sitting at table.

Pamphlet entitled "Modern Color Schemes for Your Home," providing "practical exterior color schemes by prominent architects, applied and illustrated for various types of homes, and interior color planning suggestions for rooms by leading decorators." Images of color schemes of home exteriors and for the kitchen, bedroom, porch, living room, dining room, nursery, and bathroom. Sample DUCO colors for painting furniture. Suggestions for other small household items that can be painted with DUCO are included. Color suggestion sheets for home interiors and color charts of available colors. Color chart, pamphlet, and suggestion sheets in Spanish and Portuguese.

Labels and tags for products made by other companies that were painted with DUCO. Most of the tags and labels are for furniture companies and sign companies. Labels for cars finished with DUCO on how to care for the finish.

Testimonial letters from furniture companies using DUCO to finish their products.

Industrial Finishes Division; Finishes Division: reprints of advertisements for DUCO and DULUX to run in various magazines, including some short article reprints from DuPont Magazine on DUCO. Ads promoting DULUX as an economical finish for industry, cars, and furniture. Little imagery; a few color advertisements depicting items finished with DUCO.

Advertisements showing before and after pictures of cars that are dented and damaged, and then refinished with DUCO and DULUX. Ads in Spanish and English.

Finishes Division: advertising and sales aids for DUCO and DULUX. Bulletins containing advertising suggestions for the products. Bulletins in English, Spanish and German. Promotional kits for advertising materials available to stores selling DuPont products.