Informational material and correspondence related to proposed joint promotion between MCI and Scheduled Airline Traffic Office [SATO]. SATO had a significant federal government and military sector in its business which MCI was going to target via proposed joint promotion. Includes MCI and SATO 1990 annual reports; MCI Joint Marketing presentation outlines; MCI Friends & Family Test Marketing plan for the 1st half of 1992; The Guide to Military Event Marketing; Department of Defense informational publication on the size and demographics of the military market; preliminary overview of proposed two-tiered consumer promotion offering a dollar discount on future SATO travel with a new MCI install; SATO/MCI meeting summary.

Various memoranda and studies concerning strategy, results and cost-effectiveness of advertising for MCI Mail. Includes summaries of MCI Mail usage activity for 1984; periodic sales and inquiry reports by media and agency source; 1983-1984 customer registration by city; September 1985 review of activities and marketing approaches of outside agencies selling MCI Mail; memoranda and presentations concerning advertising and marketing materials and schedules; Ally and Gargano, Inc. analysis of advertising response; analyses of advertising costs per customer; overview of Product Marketing Group, with staff functions and responsibilities.

Ally & Gargano, Inc.[AGI] notes on meetings with DISC concerning development of an advertising campaign for MCI Mail.

Includes AGI billing for media and production expenses from the MCI Mail campaign; network television advertising schedule; analyses of demographic composition of readership of various magazines and newspapers; February 1984 e-mail from Stephen Hoechster to Marilyn Mouly with recommendations for the advertising campaign in light of the unsatisfactory results and impact of previous MCI Mail advertising, and the imminent arrival of competition [the 'Gemini' project].

AGI presentation on media campaign for MCI Mail.

AGI review of advertising strategy and results of MCI Mail campaign. Includes MCI requested revisions to media campaign and recommendations for advertising plan with projections for usage and subscription; analysis of response to MCI Mail advertising, with inquiries generated by phase of campaign, number of responses by medium and cost per response.

Drafts of copy, and related correspondence and memoranda, for MCI Mail brochure distributed to AMEX customers.

Includes samples of promotional materials for MCI Mail included in Apple Computer Inc.'s 1983 Holiday Coupon Promotion for Apple computer buyers and dealers; lists of dealers responding to MCI Mail credit offer; customer response to coupon offer; surveys of dealer's response to promotion; correspondence with Apple and related memoranda concerning promotion of MCI Mail; Computer Publishing Services, Inc. recommendations for promotion of MCI Mail through sponsorship of school based Apple Computer Clubs.

Print advertising copy for MCI services.

Materials related to the preparation of the DISC Marketing budget for FY 1985. Includes draft and revised budgets with expenses for various aspects of marketing activity; goals and objectives for budgeted marketing activities; DISC marketing expense ledger for February 1985.

Lists of marketing budget expenditure items, budget commitments and planned expenses.

Includes MCI Mail revenue, message quantity and reseller statistics for 1986; 1987 revenue forecasts by source and division; September 1986 volume mail revenue and activity reports; budget planning meeting notes from Eastern and Western Divisions, with revenue forecasts by account and strategy and organizational recommendations; DISC 1986 financial plan presentation; outline of MCI Mail resellers program and participants.

Proposal by Business Corporation of America [BCA] for a partnership with MCI to provide a commercial volume mail printing and distribution service using MCI Mail facilities. Includes brochure for BCA's Magicmail product, a volume mail service using USPS E-Com [Electronic Computer Originated First Class Mail] distribution.

Materials related the 'Letter Perfect' usage stimulation program for MCI Mail users, offering points redeemable for gifts in exchange for mail usage and a sweepstakes prize drawing. Includes copy and drafts of direct mail package to customers announcing campaign; weekly tallies of sweepstakes entries and mailing volumes; correspondence with customers; analyses of results of program.

Contract approval procedure policy and correspondence concerning rate setting for MCI Mail agreements with other companies, including volume mail agreements. Includes list of contracts for MCI Mail services as of July 14, 1986.

Agreement between DISC and Courseware, Inc. for the development and production of training materials for MCI Mail customers.

Includes price schedules for Western Union Electronic Mail, Inc.'s Mailgram service and MCI Mail volume mail.

Includes customer inquiry and sales reports; statistics on usage patterns and development; summary of customer service calls.

Review of Data General's Comprehensive Electronic Office [CEO] software package, an office automation and e-mail product.

Correspondence and memoranda concerning the production of a floppy disk with MCI Mail demonstration software, for insertion in PC World magazine.

Copy for direct mail packages and response reports.

Correspondence and memoranda concerning the organizational and technical development of Response Plus, a volume mail service allowing customer remote access to MCI's printing and distribution system.

Material related to joint marketing activity between MCI Mail and Dow Jones & Company, Inc.'s News/Retrieval, an on-line financial and business news delivery service with integrated MCI Mail. Includes marketing plans for MCI Mail promotional offers to Dow Jones subscribers; notes on meetings between MCI and Dow Jones concerning system and technical development; copy for customer mailings and print advertising MCI Mail to Dow subscribers; Dow Jones and MCI Mail brochures, guides and reference material; Dow Jones recommendations to improve user friendliness of MCI Mail; billing materials for marketing activities.

Program for Dow Jones subscribers providing a forum for recommendations and comments about MCI Mail.

Press clippings, print advertising and brochures for Western Union's EasyLink electronic mail service. Also includes testimonial letters and Direct Marketing article on Western Union's computer letter service from 1979.