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Advertising Results, 1983 December-1985 September

 File — Box: 386, Folder: 2
Accession: 2225Identifier: 2225-IX.-J.

Dates

  • Creation: 1983 December-1985 September

Scope and Contents

Various memoranda and studies concerning strategy, results and cost-effectiveness of advertising for MCI Mail. Includes summaries of MCI Mail usage activity for 1984; periodic sales and inquiry reports by media and agency source; 1983-1984 customer registration by city; September 1985 review of activities and marketing approaches of outside agencies selling MCI Mail; memoranda and presentations concerning advertising and marketing materials and schedules; Ally and Gargano, Inc. analysis of advertising response; analyses of advertising costs per customer; overview of Product Marketing Group, with staff functions and responsibilities.

Physical Storage Information

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Extent

From the Series: 44 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

25-year time seal from the date of creation due to privacy/security reasons. Litigators may not view the collection without approval.

Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400