Advertising Results, 1983 December-1985 September
Part of collection: MCI Communications Corporation records (2225)
Dates
- Creation: 1983 December-1985 September
Scope and Contents
Various memoranda and studies concerning strategy, results and cost-effectiveness of advertising for MCI Mail. Includes summaries of MCI Mail usage activity for 1984; periodic sales and inquiry reports by media and agency source; 1983-1984 customer registration by city; September 1985 review of activities and marketing approaches of outside agencies selling MCI Mail; memoranda and presentations concerning advertising and marketing materials and schedules; Ally and Gargano, Inc. analysis of advertising response; analyses of advertising costs per customer; overview of Product Marketing Group, with staff functions and responsibilities.
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Series: 44 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
25-year time seal from the date of creation due to privacy/security reasons. Litigators may not view the collection without approval.
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository