Box 12-13
Container
Contains 1 Result:
Mystery Shopper Study, 1987-1990
Found in:
Manuscripts and Archives
>
2215, DuPont External Affairs records
>
Advertising, Corporate Marketing Research
>
Carpet studies
File — Box: 12-13
Accession: 2215Identifier: 2215-I.-C.
Scope and Contents:
Study prepared for DuPont by JRP Marketing Research Services, Inc. to determine the extent to which retailers recommend DuPont Stainmaster carpets vs. competitive brands to shoppers who want "stain-resistant" carpeting.
Dates:
1987-1990
