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Mystery Shopper Study, 1987-1990

 File — Box: 12-13
Accession: 2215Identifier: 2215-I.-C.

Dates

  • Creation: 1987-1990

Scope and Contents

Study prepared for DuPont by JRP Marketing Research Services, Inc. to determine the extent to which retailers recommend DuPont Stainmaster carpets vs. competitive brands to shoppers who want "stain-resistant" carpeting.

Physical Storage Information

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Extent

From the Collection: 19 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

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Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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