Trendex, Inc.; Batten, Barton, Durstine & Osborn, Inc. (BBDO): "Audience Composition and Ratings Figures, 1957-1960", 1957-1960
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1957-1960
Scope and Contents
Trendex audience composition figures and ratings for DuPont Show of the Month programs. Also includes correspondence between DuPont, Trendex, and BBDO regarding Trendex's services. A Trendex report provides "a prospectus for a wholly new approach to rating data and audience characteristics."
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.
Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository