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Schwerin Research Corporation; Batten, Barton, Durstine & Osborn, Inc. (BBDO): "'Prince and the Pauper' and DuPont Commercials (Television)", 1958 January

 File — Box: 18, Folder: 17
Accession: 1803Identifier: 1803-I.-F.-11.

Dates

  • Creation: 1958 January

Scope and Contents

Report of a study conducted by BBDO and Schwerin. The objectives of the study were to measure audience reaction to "Prince and the Pauper," evaluate the effect of the program and commercials on attitudes toward DuPont, and to compare the results with those for 'Crescendo.'

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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