Schwerin Research Corporation; Batten, Barton, Durstine & Osborn, Inc. (BBDO): "'Crescendo' and DuPont Commercials (Television)", 1957 December
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1957 December
Scope and Contents
Report of a study conducted by BBDO and Schwerin. The objectives of the study were "to measure liking for the first DuPont Show of the Month, 'Crescendo' and for the main personalities in the show, and to evaluate the effect of the program and its commercials in terms of commercial objectives and the reaction this production brought about in terms of audience attitude toward the DuPont Company."
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.
Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository