Skip to main content
Notice: The Library is open for research by appointment only, please visit our research services page for more information.

Schwerin Research Corporation; Batten, Barton, Durstine & Osborn, Inc. (BBDO): "'Crescendo' and DuPont Commercials (Television)", 1957 December

 File — Box: 18, Folder: 15
Accession: 1803Identifier: 1803-I.-F.-11.

Dates

  • Creation: 1957 December

Scope and Contents

Report of a study conducted by BBDO and Schwerin. The objectives of the study were "to measure liking for the first DuPont Show of the Month, 'Crescendo' and for the main personalities in the show, and to evaluate the effect of the program and its commercials in terms of commercial objectives and the reaction this production brought about in terms of audience attitude toward the DuPont Company."

Physical Storage Information

Select the link below to view all items in this container

Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.

Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400