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Gallup and Robinson, Inc.: "Report and Analysis of Commercial Performance, DuPont Show of the Month", 1958 October 28

 File — Box: 18, Folder: 12
Accession: 1803Identifier: 1803-I.-F.-11.

Dates

  • Creation: 1958 October 28

Scope and Contents

The report looks at commercial registration, theme registration, theme belief, information gained, and attitude change. The latter three themes are discussed for the first time in this report. The commercials discussed are: "Automotive Finishes," "Freon for Fire Alarms," and "Benefits of Productivity."

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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