Gallup and Robinson, Inc.: "Report and Analysis of Commercial Performance, DuPont Show of the Month", 1958 October 28
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1958 October 28
Scope and Contents
The report looks at commercial registration, theme registration, theme belief, information gained, and attitude change. The latter three themes are discussed for the first time in this report. The commercials discussed are: "Automotive Finishes," "Freon for Fire Alarms," and "Benefits of Productivity."
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
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Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository