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Gallup and Robinson, Inc.: "Report and Analysis of Commercial Performance, DuPont Show of the Month", 1958 September 22

 File — Box: 18, Folder: 11
Accession: 1803Identifier: 1803-I.-F.-11.

Dates

  • Creation: 1958 September 22

Scope and Contents

A report on audience reaction to commercials shown during the program "Harvey." The commercials are: "Chestnut Run," "Orion for Sweaters," and "America's Cup." The report contains a transcription of the commercial with commentary, and poses diagnostic questions and answers to give guidance for increasing 'theme registration' for future commercials.

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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