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Gallup and Robinson, Inc.: "Television Impact Report on DuPont Show of the Month, 'Crescendo'", 1957 September 29

 File — Box: 18, Folder: 1
Accession: 1803Identifier: 1803-I.-F.-11.

Dates

  • Creation: 1957 September 29

Scope and Contents

Report measures the impact of three commercials: "Fashion Show," Color Conditioning," and "It's a Great Big Country," shown during the episode "Crescendo." Viewer comments on the commercials and tabulations of the opinions of men and women make up the report. Subsequent impact reports contain similar information for different commercials.

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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