Gallup and Robinson, Inc.: "Television Impact Report on DuPont Show of the Month, 'Crescendo'", 1957 September 29
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1957 September 29
Scope and Contents
Report measures the impact of three commercials: "Fashion Show," Color Conditioning," and "It's a Great Big Country," shown during the episode "Crescendo." Viewer comments on the commercials and tabulations of the opinions of men and women make up the report. Subsequent impact reports contain similar information for different commercials.
Physical Storage Information
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From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
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Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository