Skip to main content
Notice: The Library is open for research by appointment only, please visit our research services page for more information.

Batten, Barton, Durstine & Osborn, Inc. (BBDO) Reports, "Proposal: A Research- Study of Consumer Use of AntiFreeze and of Consumer Viewing of Anti-Freeze Sponsored Television Shows", 1956 August

 File — Box: 15, Folder: 5
Accession: 1803Identifier: 1803-I.-F.-10.

Dates

  • Creation: 1956 August

Scope and Contents

Proposal for studies to be conducted on an annual basis, the purpose of which would be "to obtain an indication of consumer awareness of Zerone-Zerex brands and of competitive brands, the extent of Zerone-Zerex usage among the show's viewers, and information regarding anti-freeze usage."

Physical Storage Information

Select the link below to view all items in this container

Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.

Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400