Batten, Barton, Durstine & Osborn, Inc. (BBDO) Reports, "Proposal: A Research- Study of Consumer Use of AntiFreeze and of Consumer Viewing of Anti-Freeze Sponsored Television Shows", 1956 August
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1956 August
Scope and Contents
Proposal for studies to be conducted on an annual basis, the purpose of which would be "to obtain an indication of consumer awareness of Zerone-Zerex brands and of competitive brands, the extent of Zerone-Zerex usage among the show's viewers, and information regarding anti-freeze usage."
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
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Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository