Batten, Barton, Durstine & Osborn, Inc. (BBDO) Reports, "Proposal: Anti-Freeze Brand Awareness and Purchase Study among Viewers and Non-Viewers of the Frank Leahy TV Show", 1955 August
Part of collection: E.I. du Pont de Nemours & Company, Advertising Department records (1803)
Dates
- Creation: 1955 August
Scope and Contents
Proposal for a three-phase research plan to determine the effectiveness of the Frank Leahy show in increasing sales of Zerone and Zerex anti-freeze and increasing awareness of these products.
Physical Storage Information
Select the link below to view all items in this containerExtent
From the Collection: 70 Linear Feet
Language of Materials
From the Collection: English
Additional Description
Access Restrictions
No restrictions on access; this collection is open for research.
Museum Collections and Exhibits Department artifacts are accessible by appointment only. Please contact the museum registrar via askhagley@hagley.org in advance of research visit.
Related Names
Creator
- From the Collection: E.I. du Pont de Nemours & Company. Advertising Department (Organization)
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository