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Batten, Barton, Durstine & Osborn, Inc. (BBDO) Reports, "Proposal: Anti-Freeze Brand Awareness and Purchase Study among Viewers and Non-Viewers of the Frank Leahy TV Show", 1955 August

 File — Box: 15, Folder: 3
Accession: 1803Identifier: 1803-I.-F.-10.

Dates

  • Creation: 1955 August

Scope and Contents

Proposal for a three-phase research plan to determine the effectiveness of the Frank Leahy show in increasing sales of Zerone and Zerex anti-freeze and increasing awareness of these products.

Physical Storage Information

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Extent

From the Collection: 70 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Access Restrictions

No restrictions on access; this collection is open for research.

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Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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