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E.I. du Pont de Nemours & Company. Advertising Department

 Organization

Found in 2 Collections and/or Records:

Edwin R. Manchester papers

 Collection
Accession: 1866
Abstract:

Edwin R. Manchester (1885-1954) was editor of DuPont Magazine for thirty years from December 1920 until his retirement in 1950. He joined the DuPont Company in 1918 on a special World War I assignment and became associate editor of DuPont Magazine in August 1919. Manchester's papers provide an indication of the role company magazines played in the advertising strategy of large companies in the first half of the twentieth century. The small collection primarily comprises office files from Manchester's decades as editor of DuPont Magazine within the Advertising Department, although there are a few publications from the Tippecanoe Securities Company, for which Manchester worked prior to joining DuPont.

Dates: circa 1865; 1908-1951

E.I. du Pont de Nemours & Company, Advertising Department records

 Collection
Accession: 1803
Abstract:

E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. It was established in 1802 and began by manufacturing gunpowder, later moving into chemical compounds. At the beginning of the twentieth century, DuPont had the need for more advertising as the company began expanding its product line beyond gunpowders and explosives. Between 1907 and 1909, an Advertising Division was formed within the Sales Department; a separate Advertising Department was established in 1921. This collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole.

Dates: 1807-1971; Majority of material found within 1930-1970

Filtered By

  • Subject: Marketing X

Additional filters:

Subject
Advertisements 1
Advertising campaigns 1
Cellophane industry 1
Chemical industry 1
Consumers -- Research 1