Finding Aids

The Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns. The collection consists of miscellaneous DuPont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets.

The Hercules Powder Co. was one of companies created from the break up of the E.I. du Pont de Nemours "powder trust" in 1911 as ruled by a U.S. Supreme Court decision. The Laflin and Rand Powder Company, one of the largest gunpowder manufacturers in the nineteenth century, was formed from several predecessor companies, including the Laflin Powder Company and the Smith & Rand Powder Company. This collection consists of a Hercules Powder Company calendar from 1919 and an undated illustration from a company calendar. There are also reproductions of a group of three different display card advertisements for Laflin & Rand Powder Company, probably for point-of-sale or counter display.