Recommendations for advertising products in the Photo Products Department in 1958. The report includes sections on industrial products, x-ray products, motion picture products, research, media comparison, and exports.

Advertising budgets for 1955 to 1958, submitted by the Photo Products Department to the Executive Committee for approval.

Correspondence related to advertising budgets and sales figures for 1957 and 1958. Includes a suggested timetable and procedures for preparing an advertising budget.

Recommendation prepared by N.W. Ayer & Son for an advertising program for the Photo Products Department. Recommendations are made for industrial products, including graphic art films, recording papers, and photography papers; x-ray products for medial, dental, and industrial uses; trade products geared toward professional photographers; and motion picture film made of Cronar.

Materials related to changing the Photo Products Department symbol. Includes color sample sheets, correspondence from Design Planning Associates describing the new symbol, and reasons for choosing the color green for the new Photo Products packaging.

Included are two articles by the Grocery Manufacturers of America on consumer franchises and new product brands, an article from the New York Times on different types of amateur and professional photographers, two articles from Chemical Engineering Progress on commercializing new chemical products, and an article on x-rays.

Information on the consumer color film market, including tabulations from questionnaires on photography, collected in 12 countries. Chart of retail sales of color film by region in the United States. Also includes a discussion on the Kodak monopoly on the color film market and nine case histories of new products' penetration of their market. Includes material from N.W. Ayer & Son, Inc.

Notes on the color film market and the potential for successful new products.

Letters of announcement to x-ray products dealers, sales managers, technical representatives, etc., introducing the Cronex x-ray products line.

Correspondence and information related to dental conventions at which DuPont advertised its Cronex product line.

Information related to a DuPont exhibit for Cronex products at the Inter-American Congress of Radiology in Caracas, Venezuela.

Correspondence and information related to DuPont's Cronex exhibit at the International Congress of Radiology in Rome. Includes a travel packet of materials prepared by DuPont on Italy and Italian. Large drawings of exhibit space are located in Box OS-76, folder 10.

Photograph of DuPont's exhibit booth at the Radiological Society of North America convention in Chicago. Memo discussing DuPont's use of the convention to tell the story of its Cronar x-ray film base.

Correspondence and memos relating to portable x-ray viewing boxes used as sales aids by Cronex sales representatives. The correspondence, including with Gray and Rogers, Inc., discusses prices and ordering information for sales representatives, as well as uses for the kit. Also includes a photograph of the kit and a list of foreign distributors for export sales of the Photo Products Department.

Correspondence related to the potential publication of a planning guide aimed at those faced with the problem of building and equipping a new x-ray department of a hospital. Dr. W.S. Altman, a radiologist at Quincy City Hospital, approached DuPont with the idea for publishing such a guide. The correspondence relates to Dr. Altman's proposal. Includes a rough draft of Dr. Altman's booklet.

Pamphlets, label, and correspondence discussing advertisements and a sales kit for Xtra Life intensifying x-ray screens. One letter discusses the advantages of the screen that could be promoted and substantiated in advertising.

Pamphlet advertising a new "zip-open thrift Pak" for Cronex films. The pamphlet illustrates how to open the zip-paks.

Correspondence and script for a proposed motion picture on Dycril photopolymer printing plates and how to use them. Includes an article on promotional films and a memo from a New York sales meeting listing objections from press workers using Dycril printing plates. Relevant organizations include Calvin De Frenes Corporation and the Jam Handy Organization.

Newsclippings on the Eastman Kodak Company's Graphic Arts Sales Division clipped by Bacon's Clipping Bureau at the request of DuPont. Many of the articles discuss Kodak relief plates, a competitor product to Dycril plates.

Correspondence and text of five slide film presentations on Dycril.