Budgets and other information on DuPont Magazine for 1958 through 1960. Includes circulation and readership information for use in budget discussions, a letter comparing advertising in DuPont Magazine versus Better Living magazine, a 1960 advertising budget and procedure schedule, and other correspondence related to the advertising budget.

DuPont Magazine bulletins provide "interesting news and facts about the magazine you should know." Two copies of the bulletin and background materials are included, including a photograph. Includes a list of testimonials about the magazine.

Information on the circulation of DuPont Magazine in Canada, including a memo advocating using distribution of DuPont Magazine in Canada as a sales tool to increase the sale of DuPont products in Canada.

Information relating to DuPont Magazine circulation, including a graph of circulation from 1913 to 1945. Memos discuss the mailing list and circulation of the magazine to DuPont employees, retirees, and others. Includes a report on the circulation, written 1945 October 10.

Memos and figures on distribution of the magazine to opinion leaders at DuPont plants.

Correspondence discussing distribution of the magazine to DuPont stockholders. Includes a stockholders' bulletin from 1928 and mailing postcards for requesting the magazine.

Figures on the Elastomer Chemicals Department's circulation of DuPont Magazine among customers and others. Includes a list of the Elastomer Chemicals Department's top fifty customers and a graph of the department's circulation of DuPont Magazine from 1950 to 1960.

Notes from a meeting between the Advertising and Electrochemicals departments to discuss Elchem trade mailing lists for DuPont Magazine. Includes a graph of circulation figures from 1950 to 1960.

Figures on the circulation of DuPont Magazine by the Explosives Department. Includes notes from a trade mailing list review meeting, and from a discussion of mailing the magazine to men on seismograph crews.

Figures on the circulation of DuPont Magazine by the Fabrics and Finishes Department. Includes notes on meetings to review finishes trade mailing lists, and a memo on the mailing list of automotive executives.

Notes from meetings between the Advertising Department and Film Department (sponge section) to discuss the Film Department's trade mailing lists for DuPont MagazineDuPont Magazine. Includes a graph of circulation figures from 1950 to 1960.

Figures and other information on the circulation of DuPont Magazine by the Industrial & Biochemicals Department. Includes a list of industrial customers, notes from a meeting to review the circulation list of Grasselli Chemicals, and direct mail letters to customers regarding the DuPont Magazine mailing list.

Information on the circulation of DuPont Magazine by the Organic Chemicals Department, including circulation among users of freon, and mailing lists for the Petroleum Chemicals Division and Dyes and Chemicals Division, as well as a graph depicting circulation between 1950 and 1960.

Notes from a review of the Photo Products mailing list, and circulation figures for the department.

Figures on the circulation of DuPont Magazine by the Pigments Department.

Correspondence and figures on the Polychemicals Department's circulation of DuPont Magazine to customers. Includes notes from a meeting on the Polychemicals mailing list.

Correspondence discussing the benefit of Remington Arms's use of DuPont Magazine to advertise its products.

Correspondence discussing the circulation of Dupont Magazine among department stores, notes from a meeting on Textile Fibers trade lists, and a graph showing Textile Fibers's circulation from 1950 to 1960.

Correspondence discussing setting up a mailing list of industrial designers to receive DuPont Magazine.

Postcard notices mailed to those whose subscription to DuPont Magazine is expiring. Correspondence discussing mailing the notices to Photo Products and Zerone-Zerex customers, as well as generally.

Information discussing promotion of the Jan/Feb 1961 issue of Dupont Magazine, including a notice of a refund from advertisements placed in 1960, memos to the Western Sales Division giving results of a survey published in the magazine, and "tip-in" inserts from issues sent to specific groups of readers.

"Tip-in" inserts from DuPont Magazine sent to specific groups of readers and a direct mail letter on Delrin pipe, relevant to the Polychemicals Deparment. See also Box OS-75, Folder 4, for advertisements for Delrin pipe.

Promotional letter for a DuPont Magazine issue containing an article on fruit and vegetable processing brushes filled with Tynex nylon filament. "Tip-in" insert from copies of the magazine mailed to "oil men," pointing out an article on car care, relevant to the Polychemicals Deparment.

"Tip-in" inserts for copies of DuPont Magazine sent to different groups of individuals, including one pointing out an article on colored paper.

"Tip-in" article on a plastic zipper made by Talon, Inc., using a nylon monofilament made by the Polychemicals Department, and a letter discussing the "tip-in." Includes a message from magazine editors to departments recommending that mailing lists be kept up-to-date.

Letter discussing the use of advertisements for Lucite acrylic syrup used for making fiberglass building panels. Includes three color advertisements for Lucite. See also Box OS-75, Folder 4, for two two-page Owens-Corning advertisements for fiberglass made from DuPont Lucite.

List of information made for personnel in the company inquiry handling program on the mention of various products in the magazine.

List of information made for personnel in the company inquiry handling program on the mention of various products in the magazine.

Letter from James McCormick discussing the use of advertising in DuPont Magazine to recruit college graduates.