Box 27
Container
Contains 43 Results:
734A: Weiner, Ohleyer, Reynolds & Baker, San Francisco, California - Letter re Ampex, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
735E: Brooke, Smith, French and Dorrance, Inc. - Memo in portable typewriters, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
736.1A: Philip Morris, Inc. New York - A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising, 1956 September
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 September
736.1C: Philip Morris, Inc. New York - The motivations of word-of-mouth advertising in cigarettes, 1958 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1958 January
736A: Philip Morris, Inc. New York - Proposal for a motivational research study of the current and indicated future impact of Johnny Philip Morris on the advertising, promotion, merchandising and sales of Philip Morris cigarettes, 1956 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 August
736C: Philip Morris, Inc. New York - A motivational research study of the current and indicated future impact of "Johnny" Philip Morris on the advertising, promotion, merchandising, and sales of Philip Morris cigarettes, 1957 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1957 January
736E: Philip Morris, Inc. New York - Summary of meetings on Parliament, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
736TV: Philip Morris, Inc. New York - The motivating response patterns to the Marlboro "Rancher" commercial, 1957 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1957 August
737E: Leo Burnett Co., Inc., Chicago, Ill - "Cigarette advertising: the untapped possibilities" - a creative memorandum on the psychology of smoking, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
738E: Nationwide Insurance Company, Columbus, Ohio - A creative research analysis of "Minutes", 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
739A: New York Life Insurance Company, New York - Proposal for a motivational research study of the sales and advertising problems of life insurance and their implications for the New York Insurance Company, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
740D: Charles L. Rumrill & Co., Inc., Rochester, New York - Exploiting the psychological potential of Daystrom's high-style line - a pilot motivational study, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
717C (vol. I and II): May Company, Los Angeles, California - A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store, 1956 October
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 October
718A: Cunningham & Walsh, Inc, Chicago, Illinois - Proposal for an annual consultant service, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
719A: Botsford, Constantine & Gardner - Proposal for an annual consultant service, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
721A: Revlon Salon Division, New York - Proposal for a motivational research study of the sales and advertising problems of Revlon's Salon Division, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
722.1A: General Mills, Inc., Minneapolis, Minnesota - Proposal Larro feeds study, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
722A: General Mills, Inc., Minneapolis, Minnesota - A proposal for a motivational research program dealing with the sales and advertising problems of Larro feeds, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
722C: General Mills, Inc., Minneapolis, Minnesota - Seven motivational opportunities for Larro feed in 1956-1957 ( a field research study), 1956 October
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 October
723.1E: Nationwide Insurance Company, Columbus, Ohio - A creative analysis of advertising for the new Virginia safety driver's campaign, 1956 June
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 June
723.1F: Nationwide Insurance Company, Columbus, Ohio - A creative analysis and field testing of ad #3 of the new Virginia safety driver's campaign, 1956 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 August
723.2F: Nationwide Insurance Company, Columbus, Ohio - A creative analysis and field testing of ads #5, #5, #6 of the new Virginia safety driver's campaign, 1956 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 August
723.3F: Nationwide Insurance Company, Columbus, Ohio - Creative analysis and ad test of Nationwide's baseball series of ads, 1956 October
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 October
723.4F: Nationwide Insurance Company, Columbus, Ohio - A creative analysis of the "Fathers, 20 to 45" life insurance ad, 1957 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1957 January
723.5F: Nationwide Insurance Company, Columbus, Ohio - Creative analysis and ad test of Nationwide's football series of ads, 1957 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1957 January
723.6F: Nationwide Insurance Company, Columbus, Ohio - Creative analysis of Nationwide's summer auto campaign, 1957 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1957 August
723A: Nationwide Insurance Company, Columbus, Ohio - A creative problem analysis of Nationwide's Virginia safety campaign advertising, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
723F: Nationwide Insurance Company, Columbus, Ohio - A creative analysis and field testing of ads#1 and #2 of the new Virginia safety driver's campaign, 1956 July
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 July
724E: Arndt, Preston, Chapin, Lamb & Keen - Letter re watches, 1956 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 January
725A: Baldwin, Bowers & Strachan, Inc., Buffalo, New York - Proposal for an annual consultant service, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
726E: Brooke, Smith, French & Dorrance, Inc., Detroit, Michigan - Creative research memo on proposed ads and experimental copy on Corby's whiskey, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
727A: Horton-Noyes Company, Providence, R.I. - Proposal for an annual consultant service, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
728A: Charles F. Higham Limited, London - A proposal for a motivational research study on Dunlop tires, 1958 October
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1958 October
728B: Charles F. Higham Limited, London - Progress report on a motivational research study for Dunlop tires, 1959 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1959 August
728E: Charles Rumrill& Co., Rochester, New York - Memo on Dunlop tires, 1956 February
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 February
729E: Dan B. Miner Co., Los Angeles, California - Memo on salad dressing, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
730.1C: Paris & Peart, Inc., New York - A pilot motivational research study on the psychology of supermarket shopping in Binghamton, New York for the Great Atlantic & Pacific Tea Company (revision of 730C), 1956 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 August
730.2A: Paris & Peart, Inc., New York - Proposal for a motivational research study on the motivations of supermarket shopping in the Chicago metropolitan area, 1958 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1958 January
730C: Paris & Peart, Inc., New York - A pilot motivational research study on the psychology of supermarket shopping in Binghamton, New York for the Great Atlantic & Pacific Tea Company, 1956 August
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 August
730E: Paris & Peart, Inc., New York - Memo re A & P study, 1956 April
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 April
731.D: Lewis and Gilman, Adv. Philadelphia, Pennsylvania - A pilot study on women in fishing, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
732E: American Cyanamid Company - Fine Chemicals Division, New York - A creative research memo on names for the new American Cyanamid division and its departments, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
733A: Winius-Brandon Company, St. Louis, Missouri - A creative problem analysis and proposal for a motivational research study for the General American Life Insurance Company, 1956 March
File — Box: 27
Accession: 2407Identifier: 2407-I.
Dates:
1956 March
