736C: Philip Morris, Inc. New York - A motivational research study of the current and indicated future impact of "Johnny" Philip Morris on the advertising, promotion, merchandising, and sales of Philip Morris cigarettes, 1957 January
File — Box: 27
Accession: 2407Identifier: 2407-I.
Part of collection: Ernest Dichter papers (2407)
Dates
- Creation: 1957 January
Physical Storage Information
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From the Series: 125 Linear Feet
Language of Materials
From the Collection: English
From the Collection: German
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository