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Volume 188

 Container

Contains 1 Result:

Builders of History... Architects of the Future, circa 1954

 File — Volume: 188
Accession: 2173Identifier: 2173-III.-C.-3.
Scope and Content:

This book, which is directed at Seagram salesmen, briefly documents the history of the Bronfman's Seagram company with special emphasis on U.S. product introduction upon the repeal of prohibition. It also outlines advertising campaigns and special packaging and includes a “pop-up” page of new bottles. Also noteworthy is the drawing of the new Seagram headquarters to be opened in 1957. The sketch depicts an early design which was later rejected after Mies van der Rohe was hired as the project architect

Dates: circa 1954