Volume 188
Contains 1 Result:
Builders of History... Architects of the Future, circa 1954
This book, which is directed at Seagram salesmen, briefly documents the history of the Bronfman's Seagram company with special emphasis on U.S. product introduction upon the repeal of prohibition. It also outlines advertising campaigns and special packaging and includes a “pop-up” page of new bottles. Also noteworthy is the drawing of the new Seagram headquarters to be opened in 1957. The sketch depicts an early design which was later rejected after Mies van der Rohe was hired as the project architect