Builders of History... Architects of the Future, circa 1954
File — Volume: 188
Accession: 2173Identifier: 2173-III.-C.-3.
Part of collection: Seagram Museum collection (2173)
Dates
- Creation: circa 1954
Scope and Content
This book, which is directed at Seagram salesmen, briefly documents the history of the Bronfman's Seagram company with special emphasis on U.S. product introduction upon the repeal of prohibition. It also outlines advertising campaigns and special packaging and includes a “pop-up” page of new bottles. Also noteworthy is the drawing of the new Seagram headquarters to be opened in 1957. The sketch depicts an early design which was later rejected after Mies van der Rohe was hired as the project architect
Physical Storage Information
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From the Collection: 170 Linear Feet
Language of Materials
From the Collection: English
Repository Details
Repository Details
Part of the Manuscripts and Archives Repository
