Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
Playtex Nurser proposal, revised
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_073_1599A_2
Possible Applications of Motivational Research to the Circulation and Advertising Sales Problems of the New Orleans Item
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_041_0942A
Practical Applications resulting from the Motivational Research Study for Hollywood Chewing Gum
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_066_1439C_II
Preliminary Final Report on the Introduction of the No-Return Bottle in the Soft Drink Industry
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1045B2
Preliminary Findings based on an Exploratory Project for a Projected Mouthwash Product by Lever Brothers
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_074_1620E1
Preliminary Findings on Scotch Liquor Survey
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1450B
Preliminary Findings on the Present Furniture Climate
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_070_1527B
Preliminary Recommendations based on the American Voter Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1887B
Preliminary Report containing Tentative Findings and Suggestions on the proposed STAT Magazine Project
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0985E
Present Tire Purchase Motivations
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_075_1652D
Primer Informe referente a un Estudio de Estrategia de 'Marketing' y Motivacion sobre la Introduccion de Camisas Tervilor en el Mercado Frances: Las Condiciones Motivo-Psicologicas para una Estrategia Optima de Venta y Propaganda para Camisas de Caballero de Procedencia Espanola y de Precio Medio en el Mercado Frances
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1940B
'Primer Tiempo' de un Estudio sobre el Rayon y la Viscosilla en Espana
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1184C
Problem Analysis and Proposal for a Motivational Market Research Study on Desirable New Directions for the Corporate Image of Allstate Insurance Company
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1228A
Problem Analysis and Proposal for a Motivational Research Study aimed at Increasing the Popularity of the Crew Cut
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1046A1
Product Image which Dannon Yogurt now enjoys among Consumers: The Reasons why Present Users buy it and Non-Users shy away from it. Do New Formula Diets play any part in Attitudes?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_015
Produkt- und Werbekonzeption von Persil X fuer den Italienischen Markt: Eine Motivstudie ueber das Waschen und die Waschmittel in Italien
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_080_1766C
Progress Memorandum on a Motivational Research Study for 'Lo-Nicot'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1124B1
Progress Memorandum on a Research Study Concerning Attitudes toward Restaurants and toward a 'Chicken Barn' in El Paso
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1219B
Progress Memorandum on Revitalizing the Luggage Market at Retail and Consumer Levels
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1100B
Progress Report, Arnott Biscuits
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1237B1A
Progress Report for Lucky Tiger Hair Tonic: An Evaluation of the Symbolic Content of Lucky Tiger as Manifested in Brand Name Package Communication and Other Graphic Materia
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_048_1046B
Progress Report of a Pilot Study on Caterpillar Diesel Truck Engines
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1709B
Progress Report of a Study on the Problems connected with the Sale of Sunshine Powdered Milk in Australia
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1279B
Progress Report of a Study on the Problems connected with the Sale of Sunshine Powdered Milk in Australia
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_057_1279C
Progress Report on a Motivational and Marketing Strategy Research Study on 'Elna' Sewing Machines in Switzerland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1954B
Progress Report on a Motivational Research Study of the Problems Connected with the Sale of Paint in Norway
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1299B
Progress Report on a Motivational Research Study on the Advertising and Public Relations Problems of Arnott's Biscuits in Australia
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1237B
Progress Report on a Research Study of the X-Ray Market in Venezuela
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1837B
Progress Report on Moussec
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_081_1808B
Progress Report on the Attitudes and Motivations of the Present-Day Voter
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_084_1887B1
Progress Report on the Motivational Research Study on Marketing and Advertising Problems of German Laundry Association
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1498B
Progress Report on the Role of Underwear
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_060_1323B
Progress Report on the Sales and Advertising Problems of Higher Priced Men's Clothing
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_085_1937B
Progress Report on Total
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_069_1488B
Project Durham Phase II: "A Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_075_1663C1
Projet Pour Une Etude des Motivations Preparee pour les Grandes Huileries Bordelaises (Soap in Morocco)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1095A
Projet Pour Une Etude des Motivations sur les Problemes de la Rayonne et de la Viscose en Espagne
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1184A
Propaganda Strategy for the Campaign of Dr. R. Leoni: "A Confidential Report prepared for Accion Democratica Venezuela
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_077_1705E
Proposal for a Consumer Motivational Survey dealing with the Marketability of One or More Models of Newly Designed Kelvinator Cooking Ranges
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1202A1
Proposal for a Motivation Research Study on Changing Consumer Motivations and Purchase Preference, the Comparative Influence of Media on These Changes, and Unsatisfied Needs for Betty Crocker Cake Mixes and Frostings
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1079A1
Proposal for a Motivation Research Study on the Comparative Influence of Media in Building a Stronger Betty Crocker Image and on Sales Results for Betty Crocker Cake Mixes and Frostings
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1079A2
Proposal for a Motivation Research Study on the Effects of Alternative Keyboard Devices in Expanding the Market for DM Postage Meters
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_054_1215A
Proposal for a Motivation Research Study to Consolidate and Expand the Sales Leadership of Betty Crocker Cake Mixes and Frostings
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_049_1079A
Proposal for a Motivational Investigation on Mark Vardy and Mens Toiletries
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_067_1476A
Proposal for a Motivational Research Study aimed at Building Wider Support for the National Membership Enrollment Plan of the YMCA
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1189A1
Proposal for a Motivational Research Study aimed at Creating Leadership Position for the American Express Credit Card Plan
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1111A
Proposal for a Motivational Research Study aimed at Creating Leadership Position for the American Express Credit Card Plan
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1111A1
Proposal for a Motivational Research Study aimed at Determining the Influence and Prestige of the IBM Corporate Image
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_050_1087A
Proposal for a Motivational Research Study aimed at Documenting the Uniqueness of This Week Magazine as an Advertising Medium
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1163A
Proposal for a Motivational Research Study aimed at Expanding the Market for Samsonite Luggage
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_055_1236A
