Proposal for a Motivation Research Study on Changing Consumer Motivations and Purchase Preference, the Comparative Influence of Media on These Changes, and Unsatisfied Needs for Betty Crocker Cake Mixes and Frostings
Digital Record
Accession: MSS_2407_049_1079A1
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- Ernest Dichter papers | Research Proposals and Reports | 1079.1A: General Mills, Inc. - Proposal for a Motivation Research Study on Changing Consumer Motivations and Purchase Preference, the Comparative Influence of Media on These Changes, and Unsatisfied Needs for Betty Crocker Cake Mixes - Frostings, 1958
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