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1079.1A: General Mills, Inc. - Proposal for a Motivation Research Study on Changing Consumer Motivations and Purchase Preference, the Comparative Influence of Media on These Changes, and Unsatisfied Needs for Betty Crocker Cake Mixes - Frostings, 1958

 File — Box: 49
Accession: 2407Identifier: 2407-I.
Proposal for a Motivation Research Study on Changing Consumer Motivations and Purchase Preference, the Comparative Influence of Media on These Changes, and Unsatisfied Needs for Betty Crocker Cake Mixes and Frostings
Proposal for a Motivation Research Study on Changing Consumer Motivations and Purchase Preference, the Comparative Influence of Media on These Changes, and Unsatisfied Needs for Betty Crocker Cake Mixes and Frostings

Part of collection: Ernest Dichter papers (2407)

Dates

  • Creation: 1958

Physical Storage Information

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Extent

From the Series: 125 Linear Feet

Language of Materials

From the Collection: English

From the Collection: German

Related Names

Creator

Repository Details

Repository Details

Part of the Manuscripts and Archives Repository

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