Ernest Dichter papers
Creation: 1936-1991 Creation: Majority of material found within 1956-1986
Collection
Accession: 2407
What is the major factor that induces shoppers to try a different brand of coffee: Price? Premiums? Advertising? If advertising, what was the basic appeal?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_039
What is your opinion of Chicken Sara Lee? What is your opinion of the heat and serve pack?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_045
What is your reaction to each of the sugar free, or low calorie, colas on the market and why?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_094
What kind of nuts do you expect to find when you buy a vacuum tin marked 'Mixed Nuts': and do you understand what is meant by 'Tree Nuts'
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_106
What makes a woman pick up a package of any one of the four leading tea bag companies, rather than any other one?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_038
What single factor should be pursued in the development with consumers on pine disinfectant or disinfectants in general?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_057
Which brand of cookies do you purchase most often? Have you ever purchased Burry's Cookies?: Which Burry product do you purchase more than any other? Do you purchase Burry's chocolate chip cookies? If you do purchase Burry's chocolate chip cookies, what is there about the that particularly appeals to you?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_081
Which should an Italian Line of Foods such as Progresso do to Gain the Greatest Amount of Consumer Acceptance for All of its Products: A. Group All of its Various Products together and Mass Display Them in the Supermarket under the Guise of an Italian Food Section: B. Split the Line Item by Item, and Display Each Individually along side its Leading Competitors, regardless of the Shelf Position it receives
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_028
Whipstix packaging
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_091
Who are the 'Famous Foods of the World - by Hormel' best suited for, regarding age, sex, income and ethnic factors?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_037
Who are the Real Car Salesmen?: An Analysis of Buying Influences in the Purchase of Automobiles
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_088_1979D
''Who is the Bowler?': Additional Statistical Data
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_068_1486C2
Why does the panel feel that people purchase unsalted butter?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_103
Why Don't They Buy Computers?': A Motivational Research Study conducted for Office Procedures Magazine
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_058_1289C_I
Why don't you buy Kaiser foil?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_052
Why is less hot sauce used in the New York area than is used in the western markets?: Can This be Attributed to Selling, to Prices, to Quality or Preferences to Hot Flavored Foods?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_059
Why People buy Homes: A Creative Problem Analysis and Proposal for a Motivational Research Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0997A
Why People Fly and Don't Fly and the Role of Inflight Entertainment: A Pilot Study
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_083_1867D
Wills Company Image
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_051_1117B2
Winius-Brandon Company correspondence
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_047_1041A
Work-in-Progress Report on Anahist
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_078_1751B
Work-in-Progress Report on the CARF-CDNPA Study: The Role of 'In-Home' Media
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_056_1255B
Would Consumers Pay a Little More Money for a Package of Frozen Waffles if It was Different from the Ordinary Frozen Waffles: The Difference would be Pecan Nuts?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_062_1370P_019
Would you desire more information on the use of soy sauce as a seasoning and for cooking?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_063
Would you serve Empress Rainbow Trout to your family?: If so, when? If not, why?
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_063_1370P_067
YMCA National Council correspondence, membership
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_053_1189A
Zur Motiv-Untersuchung uber Neocid Fliegenpapier-Verpaokung in der Schweiz
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0984B5
Zusatz zum Vorschlag zu einer Motiv- und Marketing-Strategiestudie ueber das BAC-Sortiment
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_082_1854A_2
Zweiter Bericht zu einer Motiv- und Marketingstrategie-Studie über das Schmalfilmen in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1975C
Zweiter Fortschrittsbericht zu einer Motivstudie ueber die Marketing-Probleme der Blendax-Zahnpasta
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_076_1669B
Zwischenbericht von den ersten Ergebnissen der Motiv- und Image-Studie uber die C & A Brenninkmeyer-Geschafte in Deutschland
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_087_1962B
Zwischenbericht zu einer Motivstudie über die Oberflächen im Haushalt
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_044_0984B6
Zwischenbericht zu einer Motivstudie uber das Image des Jenaer Glaswerkes Schott & Gen.
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_086_1947B
Zwischenbericht zu einer Motivstudie ueber den Verkauf von Nylor Brillen
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_079_1761B1
Zwischenbericht zur Motivstudie ube die Probleme des Traubensafkonsums in der Schweiz (Draft)
Found in:
Manuscripts and Archives
Digital Record
Accession: MSS_2407_052_1137B
