Animation showing children in various situations where their clothes will get dirty. Ajax detergent is specially formulated to clean childrens' clothes.

Animation of a knight on horseback with a little Ajax flag. He is challenging the new cleaning issues posed by man-made fabrics. A housewife swoons.

"Ajax understands." A little girl goes through her day and uses clothes and other items that were cleaned with Ajax detergent. Norman, Craig & Kummel, Inc.

Animated women do laundry and float away in hot air balloons while the jingle "Ajax lightens your load" plays.

Also known as "Dancing mop." Commercials for Ajax thick liquid. A woman uses Ajax and her mop comes "alive" as an animated cartoon character. Mop dances around the kitchen and cleans the floor. 2 versions. In Greek and German.