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Stuart Trott audiovisual materials and ephemera

circa 1958-1979
 Collection
Identifier: 2019-211

Abstract

Stuart “Stu” Trott (1932-2017) was a New York advertising executive during the second half of the twentieth century, serving as Vice President and creative lead at the agencies of Benton & Bowles, Inc, and Norman, Craig & Kummel, Inc. before starting his own marketing consultancy. This collection of moving images, audio reels, slides, and ephemera document Trott’s work developing new advertising campaigns for some of the world’s best-known brands. Products advertised include Texaco gasoline, Crest toothpaste, Playtex bras, Ajax cleaning supplies, and Ziploc bags.

Dates

  • circa 1958-1979

Creator

Extent

2 Linear Feet

Physical Description

38 reels (100 ft) : sd., col. ; 16mm. 30 reels (150 ft) : sd., col. ; 16mm. 4 reels (200 ft) : sd., col. ; 16mm. 2 reel (250 ft) : sd., col. ; 16mm. 3 reels (50 ft) : sd., b&w ; 16mm. 7 reels (100 ft) : sd., b&w ; 16mm. 11 reels (150 ft) : sd., b&w ; 16mm. 1 reel (200 ft) : sd., b&w : 16mm. 1 reel (450 ft) : sd., b&w ; 16mm. 72 slides : col. 5 sound tape reels : 7.5 ips. 1 toothpaste container. 1 business card. 1 Norman, Craig & Kummel sticker.

Historical Note

Stuart “Stu” Trott (1932-2017) was a New York advertising executive during the second half of the twentieth century. Born in Brooklyn, Trott attended Erasmus Hall High School and Cheshire Academy before receiving a B.A. in English literature from Harvard College in 1953. After graduating, he enlisted in the U.S. Army and served for several years. He then returned to Harvard and was awarded his MBA from the Business School in 1958. Trott’s advertising career includes serving as Vice President/Creative Group Head at Benton & Bowles, Inc. from 1958 to 1969, and Senior Vice President/Creative Director at Norman, Craig & Kummel, Inc. from 1970 to 1979. While holding these positions, he worked with numerous major national advertisers, such as Proctor & Gamble, Texaco, Vick Chemical, and Colgate-Palmolive. Trott eventually formed his own marketing consultancy and served as President for nearly forty years.

Arrangement

Unless otherwise noted in the series descriptions, the arrangement scheme for the collection was imposed during processing in the absence of a useable original order.

Scope and Content

The collection contains a variety of materials accumulated by Trott over the course of his advertising career, mainly from his time at Benton & Bowles, Inc. and Norman, Craig & Kummel, Inc. There are 101 16mm films with various 30 and 60-second commercial campaigns, 72 slides from a print campaign photo shoot, five audio reels with songs, sound effects, and radio commercials, and a folder of miscellaneous realia. Products advertised include Texaco gasoline, Crest toothpaste, Playtex bras, Ajax cleaning supplies, and Ziploc bags.

Access Restrictions

The collection is open for research.

Additional Information

Additional Description

Provenance

Purchase from Ebay seller.

Related Names

Creator

Finding Aid & Administrative Information

Title:
Stuart Trott audiovisual materials and ephemera
Status:
Online
Author:
Ona Coughlan
Date:
2019
Description rules:
Describing Archives: A Content Standard
Language of description:
English
Script of description:
Latin

Repository Details

Repository Details

Part of the Audiovisual Collections Repository

Contact:
PO Box 3630
Wilmington Delaware 19807 USA
302-658-2400