American Economic Association and the Joint Council on Economic Education. Produced by Learning Resources Institute. Lesson 18. Dr. John R. Coleman, Carnegie Institute of Technology, educates viewers on the subject of industrial management and the role that managers play in the success of a business. With the participation of National Educational Television and Radio Center, Crown Zellerback Foundation, R.J. Reynolds Tobacco Company, Standard Oil Company of California, Union Carbide Corporation, and United States Steel.